The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study

We employ a unique data set of menu prices for every French and British restaurant that achieved three-star status in the Michelin Guides at least once during the restaurant’s operating life. We find that additional stars resulted in higher menu prices. In contrast, beyond some level, earning an additional number of ‘knives and forks’, the guide’s measure of service, ambience, and décor, does not confer additional pricing power to restaurants. Our results suggest restauranteurs pursuing an additional Michelin star should emphasize investments in chefs and ingredients – as opposed to service, ambience, and décor. 

The (menu) price effect of a Michelin star

Consumer preferences and segmentation in social commerce for shrimp in Bangladesh: Implications for female entrepreneurship

Perceived Price, Online Trust, and Security Risk: Decoding Online Travel Product Purchase Intention through the Perceived Risk Model

Purpose The current work focuses on the disconfirmation model of consumers' response to service failure and recovery established by McCollough et al. (2000) and has two primary objectives: first, we aim to replicate Study 1 reported in McCollough et al. (2000) to test the robustness of the original findings in today's service environment. Second, given the increasing prevalence of service robots in service research and business practice, we aim to extend the original work by exploring potential differences in consumers' response to recovery efforts between traditional service encounters involving human services employees (as in the original study) and service encounters involving service robots. Design/methodology/approach Based on the stimuli from the original study, we conducted a scenario-based experiment in an airline travel context. Responses from 1,101 study participants were used for analyses. Findings Consistent with the findings reported in McCollough et al. (2000), our results indicate that consumers' response to a service failure and subsequent recovery is shaped by initial disconfirmation (i.e. the gap between failure expectations and actual performance) and recovery disconfirmation (i.e. the gap between recovery expectations and perceived response). In addition, the current work extends McCollough et al.'s (2000) findings in several important ways, allowing for a more nuanced understanding of consumers' response to service failure and recovery. Originality/value Apart from providing support for the continued relevance of the findings reported in McCollough et al. (2000), our study contributes to the service failure and recovery literature by identifying differences in consumers' response to recovery efforts depending on whether they are carried out by a human service employee or a service robot. In addition, we introduce consumers' feelings of being appreciated by the service provider – an aspect that has not been previously considered within the service recovery literature – as a mediator of the observed differences. 

Something old and something new: a replication and extension of the disconfirmation model of consumers' response to service failure and recovery in the contemporary servicescape

Price and quality are positively related in people's minds. Saying a product costs more ought to lead to higher expectations of quality and liking. Importantly, this price-quality heuristic is argued to affect perceived quality and liking—known as the marketing placebo effect. To investigate the robustness of this effect, we conducted six studies (total N = 2842; with students from an international Dutch university and US participants from Prolific and MTurk)—expanding on previous methodological approaches with larger samples and using products not commonly investigated in previous research. In all our studies, higher prices led to higher quality and liking expectations as suggested by the price-quality heuristic. However, we did not find a consistent effect on perceived quality and liking once people experienced the product. Our data imply that the marketing placebo effect may be less robust or generalizable as previously assumed. This (in)efficacy should bring marketers to pause on when and whether to rely on it at all. 

https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21799

Pricey therefore good? Price affects expectations, but not quality perceptions and liking

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Pricey therefore good? Price affects expectations, but not quality perceptions and liking