Jack Lyle

TL;DR: The newspaper is the last major medium to which school pupils are exposed as mentioned in this paper, with more rounded newspaper readership beginning at about the eighth grade level, and by the end of high school, two-thirds read a newspaper nearly every day.

TL;DR: Using a collection of adjectives actually applied to newspapers by their readers, along with word-pairs from earlier research, the author devised a special set of scales for measuring reader attitudes as discussed by the authors.

TL;DR: This paper found that there are distinguishable, general typologies of newspaper readers, and membership in such typologies is related to socio-economic status and to certain personality characteristics, particularly as they relate to types of r e wards being sought.