ABSTRACT Gamification marketing has become an effective means for destination to attract visitors, but research on its influence on tourists’ travel intention is limited. This paper focuses on online gamification applications for tourism marketing and examines how gamification affordances affect users’ travel intention based on the affordance theory and consumer response system model. Using a mixed-method approach, this study first identified core dimensions of online gamification affordances through qualitative method: aesthetic, narrative, achievement, and social. Then, structural analysis revealed their impact on cognition, emotions, and sensory experiences, uncovering mechanisms driving travelers to transform online gamification experiences into on-site travel intention.

From virtual to reality: how online gamification applications promote travel intention

Background Prolonged Sedentary behavior (SB) and lack of Physical Activity (PA) in the older population significantly increase the risk of chronic disease development. The use of mobile health (mHealth) apps may have a positive impact on older adults, helping to increase their physical activity levels and optimize body composition. However, the effectiveness of mHealth-based interventions and potential moderators in this population is not fully understood. Objective To assess the effectiveness of a mHealth-based intervention in promoting PA/moderate to vigorous physical activity (MVPA), reducing SB, and lowering body mass index (BMI) in older adults. The moderating effects of the mHealth intervention effects were also explored through subgroup analysis. Method This study searched Embase, PubMed, Web of Science, and Cochrane databases (as of June 2025) to include randomized controlled trials (RCT) evaluating the effects of mHealth on PA, MVPA, SB, and BMI in older adults. Standardized mean differences (SMD) and 95% confidence intervals (CI) were calculated using random effects models. Results A total of 14 RCTs were included (sample size = 2,511). mHealth intervention significantly elevated PA (SMD = 0.18, 95%CI: 0.01 to 0.35) and MVPA (SMD = 0.48, 95%CI: 0.20 to 0.75) and reduced SB (SMD = -0.55, 95% CI: −0.79 to −0.32), but no significant improvement in BMI (SMD = −0.27, 95% CI: −0.79 to 0.25). Subgroup analyses showed that: Commercial applications were better than research-based applications (PA: SMD = 0.18 vs. 0.07; MVPA: SMD = 0.70 vs. 0.31); more than 3 behavior change techniques (BCTs) interventions were effective for MVPA enhancement (SMD = 0.49) and SB reduction (SMD = −0.77); and the use of a theory paradigm intervention was more effective on SB reduction (SMD = −0.77 vs. 0.38). Conclusion mHealth apps were effective in increasing PA/MVPA levels and reducing SB levels in older adults, but did not reach statistical significance in terms of BMI improvement. Through subgroup analyses, this study further found that commercial apps demonstrated greater strengths in promoting PA/MVPA; meanwhile, integrating more than 3 BCTs synergistically promoted MVPA levels and reduced SB. 

pdf/digital-technology-empowers-exercise-health-management-in-f2xk35t5x9bz.pdf

Digital technology empowers exercise health management in older adults: a systematic review and meta-analysis of the effects of mHealth-based interventions on physical activity and body composition in older adults

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens the ability of apps to add business value. To keep users engaged, app providers use gamification, i.e., they use game elements (e.g., levels, points) in their non-game apps. Complementing traditional loyalty strategies that reward value-added activities (e.g., purchases) through value rewards, gamification rewards ongoing engagement through game elements. Thus, reward architectures of many apps have become hybrid, with value- and game-reward pursuit simultaneously driving engagement. However, it is unclear to what extent gamification helps to drive user engagement and add business value. To address this question, the authors study unique data from a gamified market research app comprising daily individual-level app usage observations of 18,952 users. The findings show that game rewards increase engagement significantly over and above value rewards, leading to a lift in business value, especially when users are in closer proximity to both types of rewards. However, the analysis also shows a dark side of gamification: when users enter a state of flow in the game, game engagement has a weaker effect on value-added engagement. The authors discuss implications for gamified reward architectures.

EXPRESS: Driving Mobile App User Engagement through Gamification

Towards Human Digital Twins for Improving Customer Experience

Driving Mobile App User Engagement through Gamification

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EXPRESS: Driving Mobile App User Engagement through Gamification

Towards Human Digital Twins for Improving Customer Experience

Driving Mobile App User Engagement through Gamification