J. D. Rayburn

TL;DR: In this article, the results of an investigation of television news support an expectancy value conceptualization that gratifications sought from a media object are a function of a person's beliefs that the object possesses certain attributes mediated by the subjective evaluations of these attributes.

TL;DR: In this paper, a discrepancy model was used to distinguish between uses and gratifications sought and obtained from public television and to predict the level of exposure to PTV content among respondents who made their own decisions concerning what programs to watch.

TL;DR: In this article, the authors compared the abilities of six alternative gratification/expectancy value models to predict satisfaction with television news and found that the results of correlational and hierarchical regression analysis emphasize the important influence of gratifications obtained from the television news experience on viewer satisfaction levels.

TL;DR: This paper examined how social and psychological factors, including the need for activation, interact to produce different lifestyles and patterns of media use, and found that persons with a high need to activate had lifestyles involving greater exposure to media sources of public affairs information than those with a lower need for activating and less cosmopolitan lifestyles.