Hsiao-Ching Lee
National Kaohsiung University of Applied Sciences
3 Papers
Hsiao-Ching Lee is an academic researcher from National Kaohsiung University of Applied Sciences. The author has contributed to research in topics: Hedonic motivation. The author has an hindex of 2, co-authored 3 publications.
Chat about Author
Papers
Will an organic label always increase food consumption? It depends on food type and consumer differences in health locus of control
TL;DR: In this article, the authors examined whether the organic label on a food product always increases consumer consumption of that product, considering two moderators: food type and consumer differences in health locus-of-control (HLOC) (externals vs. internals).
62
The spell of cuteness in food consumption? It depends on food type and consumption motivation
TL;DR: In this paper, the compatibility principle was used to examine the contextual factors that moderate the effect of cuteness on food consumption (i.e., food type and consumption motivation) and they found that cute food induced more consumption when the food was perceived as vice or under hedonic motivation, whereas neutral food elicited more consumption under utilitarian motivation.
23