Howard W. Combs
San Jose State University
17 Papers
71 Citations
Howard W. Combs is an academic researcher from San Jose State University. The author has contributed to research in topics: Customer satisfaction & The Internet. The author has an hindex of 7, co-authored 17 publications.
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Papers
Effective Customer Relationship Management of Health Care: A Study of Hospitals in Thailand
Howard W. Combs,B. Laohasirichaikul,S. Chaipoopirutana +2 more
- 01 Jan 2011
TL;DR: In this article, the authors investigated the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty, and found that the tangibles dimension is the most important factor affecting corporate image.
The Influence of the Mall Environment on Shoppers' Values and Consumer Behavior in China
Howard W. Combs,Y. Zhang,S. Chaipoopirutana +2 more
- 01 Jan 2011
TL;DR: Zhang et al. as discussed by the authors found that Chinese consumers are more likely to place greater value on hedonic than on utilitarian experience when shopping at malls, and that shopping mall atmosphere shapes consumers' perception on merchandise value, which in turn, influence consumers' emotional responses (pleasure and arousal), shopping values (utilitarian and hedonistic) and approach behavior.
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Diffusion of innovation in Asia: a study of Internet banking in Thailand and India
S. Chaipoopirutana,Howard W. Combs,Yuttapong Chatchawanwan,Vikrant Vij +3 more
- 01 Jan 2009
TL;DR: The results reveal that only complexity had a negative relationship with intention to adopt innovative Internet banking both in India and Thailand, while other attributes of innovation show a positive relationship.
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Effective Customer Relationship Management of Health Care: A Study of the Perceptions of Service Quality, Corporate Image, Satisfaction, and Loyalty of Thai Outpatients of Private Hospitals in Thailand
Howard W. Combs,B. Laohasirichaikul,S. Chaipoopirutana +2 more
- 01 Jan 2010
TL;DR: In this article, the authors investigated the effects and the relative importance of the four perceived service quality dimensions on corporate image, customer satisfaction, and customer loyalty, using factor analysis and multiple regression techniques.
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