Howard Forman
California State University, Fullerton
5 Papers
33 Citations
Howard Forman is an academic researcher from California State University, Fullerton. The author has contributed to research in topics: Supply chain & Marketing management. The author has an hindex of 4, co-authored 5 publications.
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Papers
The effect of decision context on perceived risk in pricing strategies: how managers view uncontrollable environmental forces
Howard Forman,James M. Hunt +1 more
TL;DR: In this paper, the authors assess managers' evaluation of risk associated with applicable uncontrollable forces when developing pricing strategies and find that when uncontrollable environmental factors dominate pricing managers tend to select pricing strategies with external orientations to deflect risk away from themselves personally.
22
Factors affecting new product post-adoption behavior in a major US automotive supply chain: an examination of antecedents to technology internalization
TL;DR: In this article, a mail survey of 413 supply chain members of a major US automotive company was conducted to test the model and find that relative cost, supply chain orientation, and task-technology fit have a direct effect on extended technology usage or internalization of the technology.
11
Buying Centers and the Role of Supply Chain Orientation on New Information Technology Satisfaction in the Automotive Industry
TL;DR: In this paper, the authors investigated the impact of specific buying center activities on its members' satisfaction with new products, and found that supply chain orientation should have a significant effect on buying center members' new information technology satisfaction.
10
Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies
TL;DR: In this article, the effects of country, gender, urbanization and marketing communications (i.e., TV advertising) on consumers' attitudes towards firms' various marketing activities (e.g., advertising, products, pricing).
4
Building self-brand connections: Exploring brand stories through a transmedia perspective
Neil Granitz,Howard Forman +1 more
TL;DR: For instance, the authors found that consumers with stronger brand connections prefer stories focused on the brand's experiential value and will access this through interactive media while consumers with weaker brand attachments prefer stories about the utilitarian dimensions of the brand, told through more traditional media.