Ho Yan Kwan
Hong Kong Baptist University
3 Papers
Ho Yan Kwan is an academic researcher from Hong Kong Baptist University. The author has contributed to research in topics: Customer retention & Consumption (economics). The author has an hindex of 2, co-authored 3 publications.
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Papers
New service bonds and customer value in customer relationship management: the case of museum visitors.
TL;DR: In this article, the authors explored the effect of new service bonds on customer commitment through the creation of knowledge and relational values, particularly in the museum industry, and found that both traditional relationship tactics and new service bond affect customers' perceived relationship investment of a museum.
The role of brand equity and face saving in Chinese luxury consumption
TL;DR: Zhang et al. as mentioned in this paper investigated the impact of brand equity on Chinese consumers' affective attitudes toward luxury brands and their behavioral intentions by applying the cognitive-affective model.