13 Papers
59 Citations
Ho Kim is an academic researcher from University of Missouri–St. Louis. The author has contributed to research in topics: Product (category theory) & Online search. The author has an hindex of 6, co-authored 13 publications. Previous affiliations of Ho Kim include Electronics and Telecommunications Research Institute & KAIST.
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Papers
Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products
Ho Kim,Dominique M. Hanssens +1 more
TL;DR: In this article, the authors examined how consumers' interest in a new experience product develops as a result of advertising and word-of-mouth activities during the pre-launch period.
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Innovation diffusion of telecommunications: general patterns, diffusion clusters and differences by technological attribute
Moon-Soo Kim,Ho Kim +1 more
TL;DR: Differences of diffusion patterns between circuit-based and packet-based technology were examined by the external and internal influence as well as the critical mass point and several practical implications were proposed.
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Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity
Ho Kim,Norris I. Bruce +1 more
TL;DR: In this article, the authors examine how sequels differ from original concept movies in terms of their ad effectiveness and find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels.
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Newspapers' Content Policy and the Effect of Paywalls on Pageviews
Ho Kim,Reo Song,Youngsoon Kim +2 more
TL;DR: In this paper, the authors examined the impact of newspaper paywalls on daily pageviews and how their impact varies across newspapers as a function of their content provisioning strategies, and found that newspapers that publish proportionately more articles on politics, business/economics, sports, and general social news tend to perform better with a paywall than newspapers that published proportionately fewer articles on those topics.
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Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
TL;DR: In this paper, the authors examined how the firms changed their advertising strategies and how the changes affected consumers' online search behavior regarding the two firms, and provided a new insight about marketing strategies and their effectiveness in the product-harm crisis literature.
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