Hannah Marriott
University of Winchester
10 Papers
3 Citations
Hannah Marriott is an academic researcher from University of Winchester. The author has contributed to research in topics: Mobile device & Mobile commerce. The author has an hindex of 6, co-authored 10 publications. Previous affiliations of Hannah Marriott include Swansea University & Cardiff Metropolitan University.
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Papers
Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice-based artificial intelligence
TL;DR: In psychology and marketing, the authors presented a method to identify the most salient features of a person's personality in order to predict her behavior in the future. https://doi.org/10.1002/mar.21457
Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study
TL;DR: In this article, a theoretical model is developed to examine multi-faceted risk and trust effects on consumer adoption intention, and empirical results demonstrate several trust and risk perceptions as having varying effects on consumers' m-shopping intention.
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Examining consumer attitudes towards retailers’ m-commerce mobile applications – An initial adoption vs. continuous use perspective
TL;DR: In this paper, a longitudinal perspective was obtained from 474 consumers over a period of 12 months to examine the variables influencing consumer attitudes and behaviours during the initial adoption phase (1 month) of a retailer's m-commerce app compared to the usage phase (12 months).
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What do we know about consumer m-shopping behaviour?
TL;DR: A review of the mobile shopping acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention is provided in this paper.
Regrettable-escapism- the negative effects of mobile app use: A retail perspective
TL;DR: In this article, the effects of consumers' interactions with mobile shopping apps on their intention to reuse the app in the future, loyalty towards the brand, and brand reputation were investigated.
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