Guy J. Golan

TL;DR: In this article, the authors suggest that the newsworthiness of international events may result from an inter-media agenda-setting process and argue that intermedia agenda setting should be considered in future studies on the international news selection process.

TL;DR: The second-level agenda setting was examined during the New Hampshire primary through a comparison of Gallup poll responses and coverage in three newspapers in the region as mentioned in this paper, showing that John McCain was covered much more positively than George W. Bush.

TL;DR: One of the first empirical investigations of viral advertising is provided, which uses Taylor’s six-segment message strategy wheel as a theoretical framework, and reveals that advertisers predominantly based their message strategies on an individual ego oriented appeals that were based on such themes as humor and sexuality.

TL;DR: This paper applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public and found that both formal and informal mediators vary in terms of their formality and interdependence.