Guo-jun Nan
15 Papers
2 Citations
Guo-jun Nan is an academic researcher. The author has contributed to research in topics: Computer science & Biology. The author has an hindex of 1, co-authored 1 publications.
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Papers
Manufacturer’s online selling strategies under spillovers from online to offline sales
TL;DR: In this article , the authors investigate a manufacturer's online selling strategy choice between wholesale selling and agency selling, and discuss its impact in the presence of spillovers from online to offline sales, and find that the manufacturer's optimal online selling strategies vary with consumers' online channel acceptance and the extent of the spillover effect.
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Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy
TL;DR: Zhang et al. as mentioned in this paper investigated the e-tailer's logistics service strategy in the presence of the marketplace channel's introduction and revealed that the cost of logistics service plays a major role in determining the optimal logistics strategy.
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Separation or integration: The game between retailers with online and offline channels
Rong-Kuan Wang,Guo-jun Nan,Gang Kou,Minqiang Li +3 more
TL;DR: In this article , a game-theoretic model was proposed to analyze the price and channel strategies of two retailers, considering the difference in shipping fees between their online channels, and they derived the optimal pricing strategies of retailers under four possible scenarios.
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Fake review detection system for online E-commerce platforms: A supervised general mixed probability approach
Jiwei Luo,Guo-jun Nan,Dahui Li +2 more
TL;DR: Zhang et al. as discussed by the authors developed a novel supervised probabilistic method to detect fake reviews by utilizing the difference in the distribution of non-fraudulent reviews and that of fake reviews.
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Two-tier regulation models for the user-generated content platform: A game theoretic analysis
TL;DR: In this article , the authors explore the optimal regulation strategies of the government and platforms to provide guidelines for how to maintain the order of user-generated content platforms and prevent adverse social events.
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