Guihan Ko
Handong Global University
1 Papers
Guihan Ko is an academic researcher from Handong Global University. The author has contributed to research in topics: Conceptual framework & Leverage (statistics). The author has co-authored 1 publications.
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Papers
Non-market strategies and building digital trust in sharing economy platforms
TL;DR: In this article, a conceptual framework is developed to highlight the non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage in order to build trust for enhanced performance among stakeholders.
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