Guenter Hitsch
University of Chicago
3 Papers
29 Citations
Guenter Hitsch is an academic researcher from University of Chicago. The author has contributed to research in topics: Marketing management & Revealed preference. The author has an hindex of 3, co-authored 3 publications.
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Papers
What Makes You Click? Mate Preferences and Matching Outcomes in Online Dating
TL;DR: In this article, the role of mate preferences in determining match outcomes and sorting patterns in online dating has been investigated using a data set obtained from an online dating service to draw inferences on mate preferences.
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart J. Bronnenberg,Jean-Pierre Dubé,Carl F. Mela,Paulo Albuquerque,Tülin Erdem,Brett R. Gordon,Dominique M. Hanssens,Guenter Hitsch,Han Hong,Baohong Sun +9 more
TL;DR: In this paper, the authors discuss the role of agents' beliefs and their implications for the economic modeling of their behavior, in particular their behavior over time, and discuss the corresponding planning problems facing both firms and consumers in their current decision making.
•Posted Content
What Makes You Click? An Empirical Analysis of Online Dating
Guenter Hitsch,Ali Hortacsu +1 more
- 01 Jan 2005
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