The landscape of entertainment consumption has undergone a profound shift, with the emergence of digital entertainment platforms becoming indispensable in satisfying consumers' desire for convenience. This study examines the complex interaction between user motivations and the adoption of digital entertainment platforms, focusing on the desire for meaningful consumption and the pursuit of experiencing peacefulness by adopting digital entertainment platforms. We extend the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) by introducing eudemonic motivation (EM) and tranquility (TL) as constructs influencing users' behavioral intention (BI) and actual use (AU) of digital entertainment platforms. Adopting a non-probability mixed sampling method consisting of convenience and snowball sampling, we collected data from 870 active users across five southern Indian states through online surveys. A quantitative study design was used to test the model by employing partial least squares–structural equation modeling (PLS-SEM). The result of PLS-SEM analysis indicated that BI is positively influenced by effort expectancy (EE), hedonic motivation (HM), habit (HA), EM, and TL. Social influence (SI) has no significant influence on BI. The findings reveal that consumers seek meaningful eudemonic experiences and a sense of peacefulness from their digital entertainment interactions. This study serves as a foundation for future research, emphasizing the significance on crafting technologies that resonate with users' quest for meaning and inner peace in digital entertainment consumption. 

Beyond Pleasure, Desire for Meaningful Consumption and Peacefulness from Digital Entertainment Platforms; Extending UTAUT2 Model with Eudemonic Motivation and Tranquility

This study explores the relationship between initial daily negative mood, online game usage and subsequent positive mood; and examine the moderating roles of hedonistic motivation on the perspective of mood regulation theory. To gather data over five consecutive workdays, this study used the experience sampling method. We then obtained 800 valid daily data from 160 participants. The results of multilevel path analysis show that: (i) initial daily negative mood increases the usage of online games and further enhances subsequent positive mood; (ii) students with higher hedonic motivation will show a stronger positive correlation between initial daily negative mood and online game usage; (iii) students with higher hedonic motivation will show a stronger positive correlation between online game usage and subsequent positive mood. Theoretical and practical implications are also investigated in this study. 

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The role of online game usage in the relationship between initial daily negative moods and subsequent positive moods: The moderating role of hedonistic motivation

This research explores the mediating role of hedonic motives in the relationship between online advertising stimulus and impulse buying behavior among online shoppers in West Java, Indonesia. Using a quantitative survey method, data were collected from 330 respondents. Conditional process analysis with SPSS and the PROCESS macro were used to analyze the data. The results show that advertising can influence impulse purchases by stimulating emotional and hedonic motives, challenging traditional persuasive theory. Additionally, the moderating effects of gender and age indicate the need to consider demographic factors in understanding and designing effective digital marketing strategies. The findings provide practical guidance for marketers and e-commerce platforms to encourage impulse purchases through targeted, emotionally compelling advertising that taps into consumers' hedonic motivations, while accounting for individual differences. 

Exploring advertising stimulus, hedonic motives, and impulse buying behavior in Indonesia’s digital context: demographics implications

Motivational determinants of athletes’ self-realisation depending on their professional qualification

Additional file 1 of Motivational determinants of athletes’ self-realisation depending on their professional qualification

Introduction Human motivation for happiness involves two main orientations of hedonia and eudaimonia. Numerous studies have shown that hedonic motivation has a much smaller effect on happiness outcomes than eudaimonic motivation, but little is known about the reasons for this. According to the Self-Determination Theory and the Levels of Valence Model, this may be related to the different goal conflicts and mixed emotions elicited by the two motivations. To demonstrate this, the study examined the mediating effect of the above two variables between happiness motivation and life satisfaction. Furthermore, it explained why hedonists are less happy than eudaimonists by comparing the two happiness motivations in terms of their respective path effects. Methods The study randomly selected 788 college students from 13 different provinces of China to examine the relationships between hedonic motivation, eudaimonic motivation, goal conflict, mixed emotions, and life satisfaction. Results The result showed that (1) the direct effect of hedonic motivation on life satisfaction was marginally significant, and the effect size was much smaller than that of eudaimonic motivation. (2) The direct and indirect effects of hedonic motivation were the opposite, with a large suppressing effect. In contrast, all paths of eudaimonic motivation positively affected life satisfaction. (3) Hedonic motivation negatively influenced life satisfaction through mixed emotions and the chain mediating effect of goal conflict and mixed emotions, whereas eudaimonic motivation positively influenced life satisfaction through these two mediating paths. (4) The effects on all paths of hedonic motivation were significantly smaller than those of eudaimonic motivation, except for the path mediated by goal conflict. Discussion This study explains why hedonists are less happy than eudaimonists from the perspective of goal pursuit, emphasizes the critical role of differences in goal pursuit state and experience between happiness motivation and life satisfaction, and provides new ideas for the study of the influence mechanism of happiness motivation. At the same time, the deficiencies of hedonic motivation and the advantages of eudaimonic motivation presented by the study provide directions for cultivating happiness motivation for adolescents in the practice field.

/pdf/why-are-hedonists-less-happy-than-eudaimonists-the-chain-56ij8e2g.pdf

Why are hedonists less happy than eudaimonists? The chain mediating role of goal conflict and mixed emotions

For college athletes who perform dual roles (student and athlete), the academics–athletics conflict is inevitable in daily life. Although existing studies have focused on the adverse effects of this conflict on the well-being of college athletes, they have not yet determined the underlying mechanism and effective measures to alleviate it. To explore the underlying mechanism of academics–athletics conflict, which affects the well-being of college athletes, we constructed a moderated mediating model to examine the critical role of negative emotions and life motivation in the relationship between them. The study randomly selected 802 college athletes from China to examine the relationships between academics–athletics conflict, negative emotions, eudaimonic motives, hedonic motives, and life satisfaction. The results showed that (1) negative emotions played an important mediating role between academics–athletics conflict and college athletes’ life satisfaction, with more than 79% of the effect of academics–athletics conflict being achieved through negative emotions. (2) Eudaimonic motives significantly moderated the first half of the mediation path of negative emotions between academics–athletics conflict and life satisfaction. Individuals with high eudaimonic motives experienced fewer negative emotions in the medium and weak conflict conditions. (3) Hedonic motives had a significant moderating effect on the second half of the mediation path. Individuals with high hedonic motives had greater life satisfaction across negative emotion conditions. This study provides important insights for a comprehensive understanding and in-depth study of the relationship between conflict and the well-being of college athletes, as well as a reference for the quality-of-life enhancement and motivation development for college athletes.

/pdf/academics-athletics-conflict-and-college-athletes-well-being-1e37nlxa.pdf

Academics–Athletics Conflict and College Athletes’ Well-Being: The Mediating Effect of Negative Emotions and the Moderating Effect of Life Motivation

Subjective well-being is an essential indicator for evaluating the quality of life of college athletes. According to self-determination theory, eudaimonic motivation is a positive psychological characteristic that is supposed to have a favorable influence on college athletes’ acquisition of subjective well-being. In order to examine the relationship between the two and test the mediating effects of meaning searching and meaning experience, this study investigated the relevant data of 593 college athletes from four different provinces in China. The findings are as follows: (1) the direct effect of eudaimonic motivation on college athletes’ subjective well-being was significant and positive. (2) The mediating effect of meaning searching between eudaimonic motivation and subjective well-being was nonsignificant. (3) However, meaning experience mediated the positive influence of eudaimonic motivation on subjective well-being. (4) Eudaimonic motivation was related indirectly and positively to subjective well-being via the chain-mediating effect of meaning searching and meaning experience. The present study provides empirical evidence for the relationship between positive psychological characteristics and the subjective well-being of college athletes and suggests that educators look for positive qualities to cultivate from the perspective of positive psychology, which can help to prevent psychological disorders and improve the well-being of college athletes. 

The Role of Eudaimonic Motivation on the Well-Being of College Athletes: The Chain-Mediating Effect of Meaning Searching and Meaning Experience

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Why are hedonists less happy than eudaimonists? The chain mediating role of goal conflict and mixed emotions

Academics–Athletics Conflict and College Athletes’ Well-Being: The Mediating Effect of Negative Emotions and the Moderating Effect of Life Motivation

The Role of Eudaimonic Motivation on the Well-Being of College Athletes: The Chain-Mediating Effect of Meaning Searching and Meaning Experience