Gordon Chen
2 Papers
17 Citations
Gordon Chen is an academic researcher. The author has contributed to research in topics: Profitability index & Return on investment. The author has an hindex of 2, co-authored 2 publications.
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Papers
Evaluating international joint ventures using strategic value analysis
Roger Mills,Gordon Chen +1 more
TL;DR: In this paper, the shortcomings of the conventional indicators of performance so fequently used in strategic analysis will be reviewed and Strategic Value Analysis (SVA) will be introduced, and how it can be used outside the conventionally accepted corporate boundaries associated with SVA is demonstrated with reference to its application in evaluating a Chinese joint venture opportunity.
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Evaluating Chinese Joint Venture Opportunities Using Strategic Value Analysis
Roger Mills,Gordon Chen +1 more
TL;DR: The potential for growth can in fact be seen by mak ing reference to its GO P per cap ita which at $2, I 00 is substantially below Hong Kong at $20, I 000 and the US at $23, 200 as discussed by the authors.
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