Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience

This study aims to determine the effect of customer value and customer experience to customer satisfaction and loyalty PT Meratus. The population in this study are customers of PT Meratus by the number of 80 customers. Methods of data collection is done by providing a list of questions or the questionnaire respondents who are customers of PT Meratus, where questionnaires were distributed to such subscribers. This study uses data analysis tool which Partial Least Square (PLS), then this study using structural equation modeling analysis method or path analysis to determine the causal relationship between the latent variables contained in the structural equation. While testing the hypothesis tested boost strap resampling method developed by Geisser and Stone. Statistical test used statistical test t or t test, with statistical hypothesis. The tools used in processing the data using PLS Smart program. The results of this study indicate that 1) customer experience influence positive and significant to customer satisfaction, 2)) customer experience influence positive and significant customer loyalty, 3) customer value effect on positive and significant to customer satisfaction, 4) customer value effect positive but are not with significant customer loyalty, 5) customer satisfaction and significant positive effect on customer loyalty.

https://jurnal.stie-aas.ac.id/index.php/IJEBAR/article/download/909/460

Effect of customer value and customer experience on customer satisfaction and loyalty pt meratus samarinda

This study aims to examine the relationship between customer experiences and customer loyalty in the context of telecommunication industry. A self–administrated questionnaire was distributed to 248 network service subscribers as a sample of this study. PLS approach to Structural Equation Modelling (SEM) was applied to data analysis. In the second-order model derived from the results, customer experience is decomposed into 3 dimensions, namely core service, charging, and brands, which have a significant impact towards customer loyalty. It is concluded that customer experience positively influenced customer’s loyalty. The study’s results have important implications for the durability of customer relationship with the service provider since it provides the best practice guideline in building customer loyalty through customer experience. Designing good customer experience will ensure telecommunication industry to perform well. Furthermore, this paper hopes to enhance marketing manager’s knowledge and understanding of the effect of customer experience towards customer loyalty. Thus, they will be able to precisely maneuver the identified determinants that contribute towards greater. customer experiences

https://hrmars.com/papers_submitted/3909/the-influence-of-customer-experience-on-customer-loyalty-in-telecommunication-industry.pdf

The Influence of Customer Experience on Customer Loyalty in Telecommunication Industry

This study aims to investigate the external input of influencers and the internal input of commitment in online relationships as antecedents for purchase intent with consideration of the mediating ...

The importance of brands, commitment, and influencers on purchase intent in the context of online relationships:

The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.

Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

This research explores the relationship between customer experience, brand image and customer loyalty in telecommunication services in Thailand. The methodology and hypothesis are given. With the convenient sample of 240 Thai universities students using mobile service, the results reveal significant relationship between customer experience, brand image and customer loyalty.

/pdf/customer-experience-brand-image-and-customer-loyalty-in-2lk3jqj4ml.pdf

Customer Experience, Brand Image and Customer Loyalty in Telecommunication Services

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Customer Experience, Brand Image and Customer Loyalty in Telecommunication Services