Frank Fehle

TL;DR: This article showed that strong brands not only deliver greater returns to stockholders versus a relevant market benchmark, but they do so with less risk, and a reframing of brand research within the framework of risk management is recommended, toward a goal of greater organizational interdependence and accountability for the marketing function as a whole.

TL;DR: In this paper, the authors present international evidence on the use of financial derivatives for a sample of 7,292 non-financial firms from 48 countries including the United States, finding that 59.8% of the firms use derivatives in general, while 43.6% use currency derivatives, 32.5% interest rate derivatives and only 10.0% commodity price derivatives.

TL;DR: The authors show that derivative usage is determined endogenously with other financial and operating decisions in ways that are intuitive but not related to specific theories for why firms hedge, such as the level and maturity of debt, dividend policy, holdings of liquid assets, and international operating hedging.

TL;DR: In this paper, the authors investigate price and volume reactions to TV commercials employed in nineteen Super Bowl broadcasts over the 1969-2001 period. And they find a statistically and economically significant increase in trading volume of Super Bowl advertisers' shares on post-game Mondays.