François Coderre
Université de Sherbrooke
9 Papers
22 Citations
François Coderre is an academic researcher from Université de Sherbrooke. The author has contributed to research in topics: Attribution & Relevance (law). The author has an hindex of 4, co-authored 8 publications.
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Papers
Determinants of GRI G3 Application Levels: The Case of the Fortune Global 500
TL;DR: In this paper, the authors analyze the determinants for the adoption of the Global Reporting Initiative (GRI) G3 guidelines and GRI G3 application levels (undeclared, C, C+, B, B+, A, A+).
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Comparison of the Quality of Qualitative Data Obtained through Telephone, Postal and Email Surveys:
TL;DR: In this article, the authors compared the quality of qualitative information obtained using three data-collection methods, in the context of the development of a scale for the measurement of corporate image.
89
The impact of altruistic attribution and brand equity in food label campaigns
TL;DR: In this article, a 2 × 2 between-group factorial experimental design was used, with two levels of altruistic attribution (high/low) and 2 levels of brand equity (high /low).
17
Measuring retailers' commitment toward regional foods: the CIBLE‐Chaire Bombardier Index
TL;DR: In this article, the authors present the methodology used to develop an index for assessing retailers' efforts to promote regional foods, and to provide an analysis of the evaluation of 278 retailers.
8
Fewer is Better
Yvan Boivin,François Coderre +1 more
TL;DR: It is suggested that the impact of a media plan be estimated by making insertions rather than frequency distribution, and the decision to eliminate a vehicle will rest on a revenue/cost marginal analysis in which cost is redefined to account for vehicle acquisition cost as well as other costs involved in their use.
5