Eugene H. Fram
Rochester Institute of Technology
24 Papers
164 Citations
Eugene H. Fram is an academic researcher from Rochester Institute of Technology. The author has contributed to research in topics: Customer retention & Consumer behaviour. The author has an hindex of 10, co-authored 24 publications.
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Papers
A Study of Chinese Street Vendors: How They Operate
TL;DR: This paper conducted a study of 80 street vendors in Dalian, China and found their operations are similar to those of permanently anchored small retailers, and consequently they should be able to make similar societal contributions.
40
The time guarantee in action: some trends and opportunities
Eugene H. Fram,Andrew J. DuBrin +1 more
TL;DR: In this paper, the authors describe an empirical investigation of a relatively new marketing concept, the Time Guarantee, as implemented by an automobile dealership and find that consumers regarded the time guarantee as a feature that could prompt them to differentiate sellers.
29
We Can Do A Better Job of Selecting International Distributors
TL;DR: In this paper, the importance of selecting the correct international distributors if a firm wishes to trade effectively in the wider market has been highlighted, and the steps required to minimize the risk when selecting a distributor, e.g. use of end-user references and suggestions.
20
Do you know what the customer you penalized yesterday is doing today? A pilot analysis
Eugene H. Fram,Andrew Callahan +1 more
TL;DR: In this paper, the authors analyzed the reactions of 44 randomly selected consumers who faced 66 different consumer penalties and found that over half of all penalties resulted in customers changing vendors and over a third of consumers changing vendors.
16
Research universities versus teaching universities ‐ public perceptions and preferences
Eugene H. Fram,Gloria H. Lau +1 more
TL;DR: This paper conducted a pilot study of the public's preferences for, and perceptions of, the research-oriented and teaching-oriented universities in the US, using 100 personal interviews and a psychological projective technique to gather the information.
15