Second wind for exploitation: Pursuing high degrees of product and process innovativeness in mature industries

Customer value creation in B2B relationships: Sawn timber value chain perspective

Digitalization is reshaping traditional industries by interconnecting products, processes and services, and by transforming business models. The businesses that are able to leverage digitalization to improve customer value are in a better position to differentiate from rivals. The development also provides opportunities for the wood products industry, whose competitiveness has deteriorated throughout the 2010s. However, there is an apparent research gap in understanding how this industry could utilize digitalization to apply customer-oriented business strategies, and what are the development needs to achieve this goal. The present study aims to narrow this gap. The study was carried by qualitative interviews. The data consist of wood suppliers, sawmills, secondary wood processors, and the construction industry. The results show a seamless link between digitalization, improved customer orientation, and the functionality of wood value chains. Most of the business development ideas focused on improving process efficiency with digitalization. However, more knowledge is needed to unleash the potential related to new offerings (products and services) and completely new ways to conduct business in the knowledge-based wood products industry.

/pdf/stakeholder-perspectives-on-the-business-potential-of-30qovnx91g.pdf

Stakeholder perspectives on the business potential of digitalization in the wood products industry

Recessionary period activities in forest sector firms: Impacts on innovativeness

A qualitative exploration of the wood product supply chain – investigating the possibilities and desirability of an increased demand orientation

As forest sector companies become more market-oriented, the role of marketing within companies is changing. This study investigates the role of marketing in private U.S. sawmilling companies from two perspectives: the functional group perspective and the activity-based perspective. Data were collected from 20 firms via personal interviews, website information and field notes. The results indicate underdeveloped thinking in the companies regarding the organization and implementation of marketing. For example, many companies had a “marketing department” that was in fact a sales department performing sales work. A better conceptual understanding of marketing can potentially benefit its implementation in the forest industry. Also, a sales-oriented mentality largely exists as selling was the most emphasized marketing activity. Other marketing activities such as marketing information management and product development should be further developed in the companies.

/pdf/marketing-organization-and-implementation-in-private-u-s-31om11q917.pdf

Marketing organization and implementation in private U.S. sawmilling companies

Handle everyday research tasks with reliable, citation-backed results

Your personal Research Agent to handle research tasks with citation-backed results

Popular Tasks used by Researchers

How can I help with your research?

Meet SciSpace

Get more enhanced response by uploading the PDFs you want me to reference.

No relevant PDFs in your library

SciSpace is the AI research assistant for academics. Run systematic literature reviews on 280M+ papers, and write papers with cited sources. Trusted by 1M+ students, PhDs & researchers.

SciSpace | AI for Research

Analyze PDFs

Code & Manuscripts

Funding & Grants

Literature & Patents

Medical & Clinical Data

Systematic Review

Visualize & Present

Web & Data

Build a Google Scholar-like website for your research.

Build a website

Create charts and images for your research

Create a Chart

Write a paper for submission to a journal

Draft a manuscript

Patent Search

Design eye-catching scientific posters in minutes.

Scientific Poster Generation

Systematic Literature Review

One task is running at the moment. Your messages will be shown right after.

Drag and drop or click here to browse

Loved by <highlight>1 million+</highlight> researchers

Extract a list of specific topics and their sources from unstructured text

Topics

Compare and analyze relevant papers that matches with your search

Papers

Get insights from PDFs and bookmarked papers from your library

My library

Recent searches

Try searching for:

Catch AI-generated content in scholarly and non-scholarly content

{ai} Detector

Ai Writer

Get PDF Summaries, highlighted text explanations 

Chat with PDF

Effortlessly create in-text citations and bibliographies in APA and 2,500 other formats

Citation generator

Get explanations, summaries, and answers on academic papers

Ease up your research workflow with {scispace}'s cohort of exciting AI tools

Elevate your academic writing skills and convey your ideas the way you want

Paraphraser

Explore our range of reading and writing tools

Your file is being prepared and should be ready in a few minutes. If it's a large file, it might take a bit longer. You can close this window, and we'll email you the file when it's done.

You have reached a maximum limit of <strong>{limit}</strong> columns in the table. Remove at least <strong>1</strong> column to add or create another one.

Eric Hansen

Author Tools

Chat about Author

Papers

Marketing organization and implementation in private U.S. sawmilling companies