Content-coded network newscasts are used to examine the relationship between news coverage and the daily New Hampshire poll standings of the leading 1996 Republican candidates in the weeks before the primary. Negative network news evaluations of Patrick Buchanan actually led to improvements in his tracking poll standings in subsequent days, indicating strong hostility to national media perspectives among many New Hampshire Republicans sympathetic to Buchanan.

The 1996 New Hampshire Republican Primary and Network News

This study focuses on the influence of television advertising to prime voters to evaluate candidates based on policy issues or personal image attributes. Results come from a content analysis of presidential political advertisements, newspaper stories, network news stories, and a national survey during the 1996 campaigns. The study found support for advertising priming in the aggregate. Mixed support was found for the influence of individual campaign advertising and the news media to influence voters' evaluation of the candidates. The analysis did show a strong role for the traditional party challenger to prime voters about himself and his major opponent.

Presidential Priming: Incumbent and Challenger Advertising

/pdf/breaking-down-breaking-news-television-s-institutional-4lx019aiwq.pdf

Breaking Down Breaking News: Television's Institutional Failures and Today's Ramifications

This paper places broadcast major party convention ratings in the broader context of the changing media environment from 1976 until 2008 in order to explore the decline in audience for the convention. Broadcast convention ratings are contrasted with convention ratings for cable news networks, ratings for broadcast entertainment programming, and ratings for "event" programming. Relative to audiences for other kinds of programming, convention audiences remain large, suggesting that profit-making criteria may have distorted representations of the convention audience and views of whether airing the convention remains worthwhile. Over 80 percent of households watched the conventions in 1952 and 1960. ...During the last two conventions, ratings fell to below 33 percent. The ratings reflect declining involvement in traditional politics.1 Oh, come on. At neither convention is any news to be found. The primaries were effectively over several months ago. The public has tuned out the election campaign for a long time now.... Ra tings for convention coverage are abysmal. Yet Shales thinks the networks should cover them in the name of good citizenship?2 It has become one of the rituals of presidential election years to lament the declining television audience for the major party conventions. Scholars like Thomas Patterson have documented year-on-year declines in convention ratings and linked them to declining participation and rising cynicism among citizens, asking what this means for the future of mass democracy.3 Journalists, looking at conventions in much the same way, complain that conventions are little more than four-night political infomercials, devoid of news content and therefore boring to audiences and reporters alike.4 Some have suggested that they are no longer worth airing. In contrast, some scholars have argued for the importance of political conventions as a unique opportunity for nominees to present themselves to a large audience.5 Despite the debate over these important issues, no published scholarship in media and politics or mass political behavior has examined declining convention ratings in any detail. The conventional wisdom that attributes declining convention viewership to declining participation, rising cynicism, or boring conventions looks sound enough at first glance. Yet the explanations seem reductionist when reconsidered in light of the dramatic changes in the American media system since the mid-1970s. Even as the modern primary system was emerging and voter turnout declining, cable television technology and programming were growing exponentially. In 1985, not quite 43% of American households received on average about nineteen channels with cable. In 2004, 68% of households received on average 100 channels, a figure that does not take into account direct broadcast satellite. In this environment of expanded consumer choice, virtually no television programming draws an audience as large as those of the three-network era. This paper places convention ratings in the broader context of the changing media environment from 1976 until 2008 in order to present a more nuanced view of the decline in audience for the convention. Broadcast convention ratings are considered in the context of convention ratings for cable news networks, ratings for broadcast entertainment programming, and ratings for "event" programming. These data do not allow a test of alternative explanations for audience decline, but they do offer some important correctives to the assumptions made by journalists and scholars about the convention audience. They show that, relative to audiences for other kinds of television programming, convention audiences remain quite large and suggest that profit-making criteria may have distorted representations of the convention audience and thus democratic discourse about whether the convention is "worth" airing. Conventional Wisdom Many people ascribe the emergence of modern political conventions to the Democrats' experience in Chicago in 1968. …

/pdf/conventional-wisdom-putting-national-party-convention-3kvmyaex8r.pdf

Conventional Wisdom: Putting National Party Convention Ratings in Context

This thesis seeks to determine if there is a relationship between a vice president of the United States’ governing influence and his involvement in a presidential reelection campaign. The period for this thesis will begin with Richard Nixon’s vice presidency and end with Al Gore’s. To find a connection I will create factors that will examine both governing influence and reelection campaign involvement.

Trusted Assistants: A Look at the Governing and Reelection Roles of the Vice President

Presidential Elections in the Television Age Clinton Becomes a Strong Incumbent The Battle for the Republican Nomination The Seven Month General Election Campaign Conclusions and Epilogue Bibliography Index

The Presidential Election of 1996: Clinton's Incumbency and Television

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The Presidential Election of 1996: Clinton's Incumbency and Television