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Narrative Methods for the Human Sciences

Strategy and Structure

This article develops a framework for applying organizational narrative theory to understand project narratives that potentially perform and change the future. Project narratives are temporal but o...

/pdf/project-narratives-that-potentially-perform-and-change-the-1y75gl71sm.pdf

Project Narratives That Potentially Perform and Change the Future

Innovation is invariably accepted as a central component of construction sector competitiveness. Yet, there remains a paucity of empirical research, which explores the gap between the way innovatio...

/pdf/managerial-identity-work-in-action-performative-narratives-2im8oc55rk.pdf

Managerial identity work in action: performative narratives and anecdotal stories of innovation

Megaprojects combine multiple external stakeholders, and a common narrative is essential to drive the project among often conflicting objectives. Narratives help organize people toward an agenda and therefore have performative and strategic implications. In this research, we explore how narratives are mobilized through narrative instruments and processes using the case study of the High Speed Two (HS2) megaproject in the United Kingdom. We record the use of three instruments—stories, labels, and comparisons—that undergo four processes: repeating, endorsing, humorizing, and actioning. These instruments and processes enable megaprojects to mobilize a narrative that helps in managing external stakeholders.

/pdf/mobilizing-megaproject-narratives-for-external-stakeholders-29a8w7j7.pdf

Mobilizing Megaproject Narratives for External Stakeholders: A Study of Narrative Instruments and Processes

The Turkish contracting sector has an enviable reputation for operating in high-risk international markets. The sector’s ability to respond to market instability could meaningfully be construed as sectoral-level capability. We aim to demonstrate how history can be mobilised in a formalised ‘strategy text’ to create a strategic narrative on the sectoral level. The Geography of Contractors as published by the Turkish Contractors Association (TCA) ostensively portrays the strategic development of Turkish international contractors over four decades. Such quasi-historical narratives are routinely mobilised for the purposes of creating a shared memory on the sectoral level. The chosen strategy text draws from multiple narrative fragments derived from past experience to generate a strategic agenda for the future. The representation given to multiple voices reflects the pluralistic nature of strategy making praxis. The overarching strategy narrative reflects a performative intent in legitimising some practices whilst discrediting others. Narrative analysis demonstrates the way in which actors, actions and events are positioned within a plot structure, with direct implications for the enactment of future strategic practices. The findings suggest that strategic actions can only ever be identified in retrospect, and that such arguments are always made with an eye on the future.

/pdf/historical-narratives-as-strategic-resources-analysis-of-the-1wl8kf7yr3.pdf

Historical narratives as strategic resources: analysis of the Turkish international contracting sector

This paper is about competitive strategy in the international construction sector. Drawing
on the ‘narrative turn’ in organisation studies, it emphasises the temporal and discursively
constructed nature of competitive strategy. Competitive strategy narratives are seen to
provide a means of understanding the formation and enactment of strategy. The empirical
analysis focuses on the narrative infrastructure as produced by the Turkish Contractors
Association (TCA). The findings highlight the multi-actor and multi-level processes of
strategy making. They further illustrate the way in which narrative building blocks that
are continuously mobilized as part of the on-going progress of strategizing on the sectorial
level. The nuances of the identified narrative building blocks are seen to reflect the
complexity and diversity across individual accounts of strategy making.

Competitive strategy and the role of narrative infrastructure: the case of Turkish contractors

The aim of this paper is to explore how international contracting firms maintain their competitive position. The adopted stance is positioned against the positivist and rational perspectives, which currently dominate the construction competiveness literature. In contrast to previous studies, the focus lies on the interpretations of senior executives within Turkish contractors, which have in recent years competed highly successfully in international markets. Emphasis is given to the dynamic capabilities view (DCV) and the extent to which it provides into the strategy of Turkish contractors. In contrast to other theoretical models, DCV is notable in the (rhetorical) emphasis given to dynamic environments within which firms continually re-position themselves. Static rationalist models of strategy have limited explanatory power in the context of the highly unstable markets within which Turkish contractors operate. An empirical research agenda is outlined together with a proposed set of research methods.

https://www.arcom.ac.uk/-docs/proceedings/4e76885268b48f4d25400b5f903ff977.pdf

Understanding competitiveness in complex and dynamic environments: the case of Turkish contracting

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Papers

Historical narratives as strategic resources: analysis of the Turkish international contracting sector

Competitive strategy and the role of narrative infrastructure: the case of Turkish contractors

Understanding competitiveness in complex and dynamic environments: the case of Turkish contracting