Dianne Dean
University of Hull
29 Papers
205 Citations
Dianne Dean is an academic researcher from University of Hull. The author has contributed to research in topics: Politics & Corporate branding. The author has an hindex of 13, co-authored 27 publications. Previous affiliations of Dianne Dean include Sheffield Hallam University.
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Papers
Internal brand co-creation: The experiential brand meaning cycle in higher education
TL;DR: In this article, the authors explored how employees co-create brand meaning through their brand experiences and social interactions with management, colleagues and customers, highlighting the crucial role of brand co-creation in guiding employees' brand promise delivery.
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Friends and relations: long‐term approaches to political campaigning
Dianne Dean,Robin Croft +1 more
TL;DR: In this paper, the authors propose a prescriptive model for political marketing based loosely on the Six Markets Model of relationship marketing, arguing that many of the conventional axioms of marketing are inappropriate in politics and observes how in political science, as in marketing itself, there is a questioning of the fundamental rational foundations of anumber of key theoretical constructs.
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Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Christopher Pich,Dianne Dean +1 more
TL;DR: This article examined the UK Conservative Party brand under David Cameron's leadership and examined the applicability of Kapferer's brand identity prism to political branding, which identifies the inter-relatedness of the components of the corporate political brand and the candidate political brand.
Reason and Choice: A Conceptual Study of Consumer Decision Making and Electoral Behavior
Dianne Dean,Robin Croft +1 more
TL;DR: In this paper, a framework is proposed that focuses upon the interplay among rationality, irrationality, reasoning, and emotion, and argues that this is far more fluid than has been previously discussed.
37
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
TL;DR: Using Kapferer's brand prism as a conceptual framework, the authors explored UK Conservative Party members' attitudes towards the development of the Conservative brand as personified by David Cameron and found that it is crucial to engage the internal market in the co-creation of the marketing communications strategy for as brand evangelists they interpret the brand promise at the local level.