Denny E. McCorkle
University of Northern Colorado
30 Papers
194 Citations
Denny E. McCorkle is an academic researcher from University of Northern Colorado. The author has contributed to research in topics: Marketing research & Teamwork. The author has an hindex of 16, co-authored 28 publications. Previous affiliations of Denny E. McCorkle include Missouri State University.
Chat about Author
Papers
Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?:
Denny E. McCorkle,James Reardon,Joe F. Alexander,Nathan D. Kling,Robert C. Harris,R. Vishwanathan Iyer +5 more
TL;DR: In this article, the authors focus on the use of group projects in the classroom and suggest that educators need to reexamine this issue to ensure that marketing students are developing both discipline-related and support skills.
231
The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition
TL;DR: In this article, the authors argue that discount retailers and "category killers" are so detrimental to the existing retail environment that many communities have fought their entry through zoning and other regulations, and they propose a solution to the problem.
122
A consumer model for channel switching behavior
James Reardon,Denny E. McCorkle +1 more
TL;DR: In this article, the authors developed a formal consumer model to explain channel switching behavior and showed that consumers face a tradeoff when deciding where to buy goods and services and developed an indifference curve where the consumer chooses between alternative distribution channels on the basis of the relative opportunity costs of time, costs of goods, pleasure derived from shopping, perceived value of goods and relative risk of each channel.
104
Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?
TL;DR: In this paper, the authors present the authors' observations, job market statistics, relevant academic literature, and survey results concerning the marketing and business student job search process, with the perspective of teaching students to apply what they have learned in their marketing courses.
83
Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions
TL;DR: In this paper, the integration of basic technologies in marketing and business school is discussed and discussed, and it is shown that basic and discipline-specific technological competencies are needed by marketing and Business School faculty, students and their employers.
77