Charitable organizations' storytelling influence on donors' emotions and intentions

This paper describes a qualitative study carried out to understand the process of occupational adaptation after traumatic brain injury. Seven people, injured two to seventeen years previously, were interviewed. Transcripts were analysed using the constant comparative method, with peer review, journaling, and a member‐checking group to maximize truthfulness. Participants described experiencing a change in self‐identity following injury that was related to, and influenced, occupational adaptation. Self‐identity and engagement in occupation were closely related. Acceptance of the new self was fundamental to successful occupational adaptation. Participants also shifted environmental contexts of doing to reflect their new persona. Reframing self‐identity was thus an important aspect of participants’ rehabilitation. These findings resonate with other qualitative studies with brain injury survivors, theories of occupational adaptation, and social psychological perspectives. Yet, the literature on brain ...

Occupational Adaptation: Perspectives of People with Traumatic Brain Injury

A building product which includes a hollow extrudate, unitary reinforcing ribs resisting collapse of the hollow extrudate and, in an embodiment, an exterior surface comprises a low gloss, textured pattern having a gloss level of less than about 50 on a 60° glossmeter, in which the textured pattern extends for about 2-20 feet. Methods and an apparatus for manufacturing such products are also provided by this invention.

Exterior building material having a hollow thin wall profile and an embossed low gloss surface

Trade shows can be crucial components of a firm’s marketing mix. This modern day version of the central market is often poorly understood and overlooked by many corporate design makers seeking effective and efficient ways to promote the firm’s products and service. Compares non‐exhibitors and exhibiting firms, examines major differences between the two groups, and provides a profile of non‐exhibiting firms. Finally, offers some tips around when to, and when not to, exhibit and aspects to increase exhibit effectiveness.

Differences between trade show exhibitors and non‐exhibitors

Polymer composite roofing materials are provided which contain resin, and about 20-75 wt. % fillers and additives, in which the fillers contain at least one bulk filler for reducing the amount of resin needed to make the roofing material, and at least one aesthetically functional filler for providing the roofing material with an aesthetic appearance. The bulk filler and the aesthetically functional filler of this embodiment are non-toxic, resistant to microbial attack, and have a Mohs hardness of less than about 5.

Polymer fiber composite building material with bulk and aesthetically functional fillers

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The Internet, targeted cable commercials, niche magazine ads, and direct mail have all become marketing staples in the effort companies are putting forth to establish a one-onone relationship with their customers and potential customers. The theory behind this personalized approach is that as consumers have more choices and competition is intensified, people will be more likely to base buying decisions not on factors such as price and convenience (which are being neutralized), but rather on emotional comfort and level of attachment. If a company can make a customer feel like there is a mutual and appreciated relationship, the thinking goes, the customer will have a comfort level that will encourage buying and earn loyalty.

One-on-one marketing.

From the patient's point of view.

Qualities of an entrepreneur.

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