The use of documentary evidence such as historical records, novels, existing advertisements, and photographs has been little used in consumer research. This paper presents an exposition of content analysis methodology and, tangentially, reviews the existing studies in consumer behavior using this rich approach.

https://www.jstor.org/stable/pdfplus/2488631.pdf

Content Analysis in Consumer Research

This article has the following two overarching aims First, it traces the development of multimodal discourse analysis and sets out its main descriptive and analytical parameters; in doing so, the article highlights the specific advantages which the multimodal approach has to offer and exemplifies its application The article also argues that the hierarchical arrangement of different semiotics (in the way common sense construes this) should not be lost from sight Second, and related to this last point, the article will advance a complementary perspective to that of multimodality: resemiotization Resemiotization is meant to provide the analytical means for (1) tracing how semiotics are translated from one into the other as social processes unfold, as well as for (2) asking why these semiotics (rather than others) are mobilized to do certain things at certain times The article draws on a variety of empirical data to exemplify these two perspectives on visual communication and analysis

Multimodality, resemiotization: extending the analysis of discourse as multi-semiotic practice

Abstract “Foundations of the theory of signs,” published by Charles W. Morris in 1938, deals with the relations between semiotics and science, and those between semiosis and semiotics, among others. Compared with previous research regarding the aspects of semiotics being meta-science, the three dimensions of semiosis, semiotic as organon of the sciences, etc., this article does push forward the development of linguistics and semiotics since the late 1930s. However, its discussions on semiotics being meta-science, the nature and classification of signs, the three dimensions of semiosis, organism in the sign relations, universals and universality of signs, and thing-language are either not logically rigid or inadequate in content and scope. For a piece of work discussing the theoretical foundations of signs, it does not consider sign transformation, a universal and ubiquitous sign activity, which is not consistent with the keyword “foundations” in its title. A critical analysis of these problems involving the aspects mentioned above may not only enrich the visions of triadic sign relations, semiotics, and translation semiotics, but also inspire future semiotic studies and even other new research related to signs.

Foundations of the Theory of Signs (1938) A critique

Restrictions on quantifier domains

The materialists pull everything down from the sky and out of the invisible world onto the earth as if they wanted to clench rocks and oak trees in their fists. They grasp them, and stubbornly maintain that the only objects that exist are those that are tangible and comprehensible. They believe that the physical existence of an object is existence itself, and look down smugly on other people — those who acknowledge another area of existence separate from the physical. But they are totally unwilling to listen to another point of view. (Plato, Sophisles)

The Theory of Meaning

/pdf/signs-language-and-behavior-by-charles-morris-58ly1dsccd.pdf

Signs, Language and Behavior by Charles Morris

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Signs, Language and Behavior by Charles Morris