David Martin
Universiti Tun Hussein Onn Malaysia
58 Papers
206 Citations
David Martin is an academic researcher from Universiti Tun Hussein Onn Malaysia. The author has contributed to research in topics: Property management & Entrepreneurship. The author has an hindex of 10, co-authored 58 publications.
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Papers
Positivist and Non-Positivist Paradigm in Social Science Research: Conflicting Paradigms or Perfect Partners?
TL;DR: In this article, the positivist and non-positivist research paradigms are examined in social science research and it was revealed that they are opposing each other and a researcher needs to cortically evaluate each and every paradigm before employing it in his research activities.
A review of case studies publishing in Management Decision 2003‐2004
Gabriel Cepeda,David Martin +1 more
TL;DR: A graphical representation of these stages is presented, how it assists management researchers to build theory from data gathered in the field, and its value for achieving sound management research are outlined.
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Understanding factors that influence house purchase intention among consumers in kota kinabalu : an application of buyer behavior model theory
Julius Chia,Amran Harun,Abdul Wahid Mohd Kassim,David Martin,Noreina Kepal +4 more
- 12 Dec 2016
TL;DR: In this paper, the authors examined the influence of housing attributes on house purchase intention and found that house features, financing, distance, environment and superstition-numbers have significant positive relationships with house purchasing intention.
Key Challenges and Issues Consumer Face in Consuming Halal Product
TL;DR: In this article, the authors reviewed the consumers' challenges and concerns in consuming halal products, and future recommendations in dealing with the consumers issues concerning the halal items were discussed and presented.
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Estimating potential saving with energy consumption behaviour model in higher education institutions
TL;DR: In this article, a methodology for assessing the energy consumption behavior with the objective determining potential energy saving is proposed. But, the methodology is limited to the use of energy culture framework as basis and joined with centrographic approach and multiple-regression analysis.
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