David C. Arnott
University of Warwick
18 Papers
105 Citations
David C. Arnott is an academic researcher from University of Warwick. The author has contributed to research in topics: Marketing management & Marketing research. The author has an hindex of 9, co-authored 17 publications.
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Papers
User adoption of social networking sites: Eliciting uses and gratifications through a means-end approach
Pei-Yu Pai,David C. Arnott +1 more
TL;DR: The results show that belonging, hedonism, self-esteem, and reciprocity are the four main values users attain through SNS adoption, and the chains associated with S NS adoption can be represented in a hierarchical value map.
290
Internet, interaction and implications for marketing
David C. Arnott,Sue Bridgewater +1 more
TL;DR: In this paper, the authors looked at the ways in which firms are currently using the Internet and examined the extent to which these uses are informational or facilitate relationship building, finding that the majority of firms still use the Internet for informational purposes.
179
Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions
TL;DR: A bibliography of trust-related articles from the disparate fields in which trust has been explored (from psychology to sociology and information systems to marketing) is presented in this paper, where the primary purpose is to highlight which articles are used most by marketing-related trust researchers both in general and within the submissions to the special issue.
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Online Loyalty and Its Interaction with Switching Barriers
TL;DR: In this paper, the authors conceptualized online switching behavior as the interaction of barriers and inducements (both real and perceived) using Oliver's four-stage loyalty model and highlighted the need to re-examine the concept of online loyalty and its interaction with switching barriers in the online context.
42
Management of financial services marketing : issues and perceptions
TL;DR: In this article, the authors identify those areas of marketing in the financial services sector that deserve to be given priority attention and assess them on their scope for improvement, the ease with which they can be changed and also on the sensitivity of the performance of the organisation to an improvement in the area.
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