Danny A. Moss
Manchester Metropolitan University
19 Papers
81 Citations
Danny A. Moss is an academic researcher from Manchester Metropolitan University. The author has contributed to research in topics: Private sector & Corporate communication. The author has an hindex of 12, co-authored 17 publications.
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Papers
What do Communication Managers Do? Defining and Refining the Core Elements of Management in a Public Relations/Corporate Communication Context
TL;DR: In this article, the authors present the findings of the second stage of an international collaborative research program designed to map, explicate, and compare the main elements of the managerial role performed by communication/public relations practitioners working in a range of organizational settings and different cultural contexts.
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•Book
Perspectives on Public Relations Research
Danny A. Moss,Dejan Verčič,Gary Warnaby +2 more
- 28 Oct 1999
TL;DR: In this paper, a Feminist Phase Analysis of Research on Women in Postmodern Public Relations is presented, along with the development of the Principle of Separation of Advertising and Media Programmes in Germany.
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Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
TL;DR: In this paper, the role of public relations within the UK retail sector and whether retailers use public relations strategically as a means of managing their relationships with key stakeholder publics or simply as a tactical publicity function is examined.
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Marketing and public relations: the relationship revisited
Philip J. Kitchen,Danny A. Moss +1 more
TL;DR: In this article, the authors review the debate within both the marketing and public relations literatures concerning the relationship between the disciplines of marketing and PR and examine the recent emergence of the concept of "marketing public relations".
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The forgotten sector: Uncovering the role of public relations in SMEs
TL;DR: In this paper, the authors report the results of an exploratory study of public relations practices within SME businesses in the North-West of England and draw some comparisons with the initial findings of the US IABC Foundation study into public relations practice and needs of small enterprises in the USA.
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