“Home alone” no more: How does the internet of things (IoT) enhance travellers' subjective well-being

This study investigates how intrinsic (i.e., shopping values, frugality, and perceived enjoyment) and extrinsic factors (i.e., perceived risks) influence Chinese consumers’ intentions regarding fashion renting. A quantitative study was conducted with data collected from a Chinese online research platform named Wenjuanxing. Data cleaning generated 322 valid samples out of 354 returned responses. Both SPSS 23.0 and Mplus 7 were used for data analysis. The hypotheses were tested through a structural equation model (SEM). The results theoretically confirm and expand the knowledge regarding what conceptual constructs impel or restrain consumers’ renting behaviors. The positive influences of frugality, perceived enjoyment, and attitude regarding fashion renting intention are also confirmed. The statistics also indicate the negative influences of perceived social risk on attitude and perceived enjoyment. This study aims to investigate both the motivations and barriers to fashion renting intention among Chinese consumers. It echoes the current rising research demand of investigating consumers’ responses to circular fashion, specifically fashion renting. The results of this study are expected to shed light on the understanding of Chinese consumers’ renting intentions, which could help to improve the efficiency of marketing strategies of fashion rental businesses and increase fashion circulation.

Motivators of Circular Fashion: The Antecedents of Chinese Consumers’ Fashion Renting Intentions

Numerous fashion brands, such as Patagonia, H&amp;M, and Levi’s, offer take-back programs, encouraging customers to return used clothing for monetary incentives so that the brands can resell, recycle, or donate them. Drawing on social exchange theory, this study suggests that consumers are more likely to participate in a loyal brand’s take-back program as they own more items from loyal brands due to repeated purchases. Loyal consumers, viewing this as part of an ongoing relationship with the brand, may participate because they perceive greater benefits than non-loyal consumers. In turn, brands benefit by keeping loyal consumers engaged through product collection and future purchases using coupons. This study examines how brand loyalty affects the perceived benefits of take-back programs, shaping participation intention. It also explores how environmental concern moderates the mediating effect of perceived benefits between brand loyalty and participation intention. Data were collected from 467 U.S. consumers via an online survey. Results revealed that the more loyal consumers were, the greater they perceived economic, environmental, and convenience benefits to be, increasing their intention to participate. Economic benefits were more effective for consumers with low levels of environmental concern, while environmental benefits were more influential for those with high levels of environmental concern. 

Engaging in Fashion Take-Back Programs: The Role of Loyalty and Perceived Benefits from a Social Exchange Perspective

Everyday actions of people across various settings can lead to environmental issues. These automatically performed actions are overlooked in the traditional economics. Therefore, it is crucial to identify and understand pro-environmental behaviors. On the other hand, behavioral economics offers insights into cognitive constraints affecting these kinds of behaviors and develops nudges that take human beings' limited rationality into account. Therefore the study underscores the significance of nudges as empirical tools in behavioral economics for building a sustainable world and laying the foundation for pro-environmental behaviors. In this context, it examines the emerging significance of nudges in digital settings, analyzing their applications in this domain. Conducting an extensive literature review, this study categorizes pro-environmental behaviors as energy conservation, waste reduction &amp; recycling, and sustainable consumption. Sustainable consumption is divided into grocery shopping, travel decisions, fashion &amp; makeup choices. The research makes the importance of behavioral economics apparent by acknowledging the automatic nature of many pro-environmental behaviors and addressing the pervasive attitude-behavior gap. Consequently, by investigating the impact of both physical and digital nudges, this article offers a practical response to empirical evidence on promoting pro-environmental behavior responsible actions. 

From Theory to Action: Evaluating How (Digital) Nudges Influence Pro-Environmental Behaviors

Gen Xers: Perceived barriers and motivators to fashion renting from the Indian cultural context

Fashion consumption has continually increased in recent decades, leading to severe environmental problems. Apparel renting provides an opportunity to foster sustainable fashion consumption. However, fashion rentals are rarely used. Previous research identified participation drivers in fashion renting but neglected the potential influence of consumer preferences which were found to be essential drivers of decision-making in fashion shopping. Therefore, this study extends previous research by investigating the role of fundamental consumer preferences and existing intrinsic and extrinsic motivations in fashion renting. Structural equation modeling was used to examine the effects of fundamental consumer preferences, i.e., quality, brand, and novelty preference, and perceived economic and sustainability benefits on fashion renting intentions in a B2C context. The final dataset included 327 Generation Y and Z women in Germany. The results indicate that fashion renting relates positively to quality and novelty preference. Brand preference did not display a significant effect. Furthermore, economic benefits positively relate to fashion renting, indicating that financial motivations encourage commercial renting but might crowd out sustainability gains. Recommendations are provided to make fashion renting more attractive to consumers.

/pdf/the-influence-of-consumer-preferences-and-perceived-benefits-2rq6vuj4.pdf

The Influence of Consumer Preferences and Perceived Benefits in the Context of B2C Fashion Renting Intentions of Young Women

Profit Before Principle? An Experimental Assessment of Incentive Schemes Encouraging Consumers’ Role in Product End-of-Life Returns

pdf/digital-nudging-to-promote-sustainable-consumer-behavior-an-53afxco013.pdf

Digital nudging to Promote Sustainable Consumer Behavior? An Experimental Analysis in Online Fashion Retail

Necessary and Sufficient Values: A Dual Perspective on Consumers’ Willingness to Pay Premiums and Purchase Intentions for Circular Fashion

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The Influence of Consumer Preferences and Perceived Benefits in the Context of B2C Fashion Renting Intentions of Young Women

Profit Before Principle? An Experimental Assessment of Incentive Schemes Encouraging Consumers’ Role in Product End-of-Life Returns

Digital nudging to Promote Sustainable Consumer Behavior? An Experimental Analysis in Online Fashion Retail

Necessary and Sufficient Values: A Dual Perspective on Consumers’ Willingness to Pay Premiums and Purchase Intentions for Circular Fashion