Christopher Stachowski
1 Papers
2 Citations
Christopher Stachowski is an academic researcher. The author has contributed to research in topics: New Zealand English & Marketing strategy. The author has an hindex of 1, co-authored 1 publications.
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Papers
•Dissertation
The born-global way: A distinctive approach to the distribution adaptation decision in the New Zealand English language market
Christopher Stachowski
- 01 Jan 2016
TL;DR: In this article, the authors present a strategy standardisation-adaptation decision for distribution adaptation in the BGE context in New Zealand's English language market, focusing on a single service market focus.
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