Chee Hee Hoe
17 Papers
64 Citations
Chee Hee Hoe is an academic researcher. The author has contributed to research in topics: Critical success factor & Market orientation. The author has an hindex of 6, co-authored 17 publications.
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Papers
Financial management practices: An in-depth study among the CEO of Small and Medium Enterprise (SMEs)
Mohd Amy Azhar Mohd Harif,Harizal Osman,Chee Hee Hoe +2 more
- 01 Dec 2010
TL;DR: In this article, the authors investigate the financial management components and techniques practiced by the SMEs in Malaysia and show that three components of financial management to be categorized as core components practiced by SMEs, that is, financial planning and control, financial accounting, financial analysis, management accounting, capital budgeting, and working capital management.
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The Financial and Non-Financial Performance Indicators of Paddy Farmers' Organizations in Kedah
TL;DR: In this paper, the authors investigated the performance measurement indicators that can be used by farmers Organization in order to measure its performance and identified the financial and non-financial performance indicator of farmers; organization.
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Gender Stereotypes: Expatriates Job Performance and Gender Perception through Host Country Nationals (HCN's) Perspectives
TL;DR: In this paper, the authors examined expatriate male and female job performance and gender perception through host country nationals (Malaysian workers) perspectives and found that female expatriates perform better during international assignment in multicultural setting as compared to their male counterpart.
•Book Chapter
The Determinant Factors of Successful Franchise Business in Malaysia
Mohd Amy Azhar Mohd Harif,Siti Norezam Othman,Filzah Isa,Mohd Salleh Din,Chee Hee Hoe,Zulkifli Hussein +5 more
- 01 Jan 2011
TL;DR: In this article, the authors presented the findings of a study in identifying the critical success factors of Bumiputra and non-Bumipura franchisors in conducting their franchise business in Malaysia.
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The extent of marketing capability and market orientation in franchise business in Malaysia
Filzah Isa,Chee Hee Hoe,Siti Norezam Othman,Mohd Salleh Din,Mohd Amy Azhar Mohd Harif,Zolkafli Hussin,Mohamad Yusop Jani +6 more
- 01 May 2012
TL;DR: In this article, the role and extent of marketing capability and market orientation concept applied by Malaysian franchisors especially the Muslim entrepreneurs, in developing and operating their franchise businesses was explored and identified and then confirmed using three methods of qualitative study: convergent interview, conclusive workshop and secondary information.