Chaya Howard
Norwich Research Park
16 Papers
126 Citations
Chaya Howard is an academic researcher from Norwich Research Park. The author has contributed to research in topics: Risk perception & Consumer behaviour. The author has an hindex of 14, co-authored 16 publications.
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Papers
Understanding public attitudes to technology
TL;DR: In this article, the authors examined the reliability and predictive capacity of these items in quantifying attitudes to technology and identified two sub-scales, which appeared to assess perceptions of technological risk and benefit.
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Consumer attitudes towards different food-processing technologies used in cheese production—The influence of consumer benefit
TL;DR: In this article, the relative importance of "production method" and "benefit" to the purchase likelihood decisions of 120 consumers for novel cheeses was assessed, and positive correlations between perceived benefit and need, and purchase likelihood were observed for those respondents who considered process important.
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Reactions to information about genetic engineering: impact of source characteristics, perceived personal relevance, and persuasiveness
TL;DR: This article used the Elaboration likelihood model to systematically investigate the impact of source factors (trust) and the perceived personal relevance of information, including the persuasiveness of the information, on attitudes towards genetic engineering, and whether these factors resulted in more thoughts about genetic engineering.
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Genetic engineering and food: What determines consumer acceptance
TL;DR: The most important determinant of consumer acceptance of genetic engineering in food technology is likely to be perceptions of benefit resulting from application of the technology as mentioned in this paper, suggesting that the success of communication strategies are likely to depend on effective provision of information regarding the tangible benefits of technology, although it is important that a dialogue be established between communicators and the lay public.
126
‘Objection’ mapping in determining group and individual concerns regarding genetic engineering
TL;DR: In this paper, the authors examined the extent of objection associated with individual applications, rather than to assess public feeling regarding the technology overall and found that most respondents object less to applications involving plants and microorganisms than to those involving animals or human genetic material, with women and those who are very concerned with the environment having greatest objections to these applications.
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