Catherine T. Atwong
California State University, Fullerton
8 Papers
92 Citations
Catherine T. Atwong is an academic researcher from California State University, Fullerton. The author has contributed to research in topics: Learning environment & Marketing research. The author has an hindex of 7, co-authored 8 publications.
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Papers
Internet Technology and the Future of Marketing Education
Catherine T. Atwong,Paul Hugstad +1 more
TL;DR: In this paper, the authors examine how increasing use of the Internet and its related technology will affect the role of marketing educators and the way they teach marketing and discuss how the Internet might be harnessed to meet current challenges facing business education.
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Student Assessment of Learning Gains (SALGains): An Online Instrument
TL;DR: The Student Assessment of Learning Gains (SALGains) as discussed by the authors is a Web-based instrument for measuring student perception of their learning in a variety of courses, and it was adapted to measure student perceptions of their performance.
20
Some difficulties in predicting new product trial using concept test scores
TL;DR: In this article, the Copeland method is presented as an alternative to the Condorcet method when the latter fails to identify the majority's choice, and some limitations of predicting product trial are also presented.
15
A Spatial Approach to Measuring Functional Spin-Offs in Marketing Channels
TL;DR: In this paper, the authors proposed a quantitative method for measuring the phenomenon of functional spin-off in marketing channels and demonstrate its use with data collected from senior executives of manufacturing firms in the United States.
7
•Journal Article
Online Learning Experience: A Case Study
TL;DR: This paper found that Asian students preferred bulletin boards and chat rooms more than the Australian students in their assessment of the various online learning environments, while white students preferred formal study arrangements and hands-on activities and were less willing to verbalize or state opinions than their peers from other ethnicities.
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