Carol A. Scott
University of California, Los Angeles
19 Papers
528 Citations
Carol A. Scott is an academic researcher from University of California, Los Angeles. The author has contributed to research in topics: Attribution & Consumer behaviour. The author has an hindex of 10, co-authored 19 publications. Previous affiliations of Carol A. Scott include Ohio State University.
Chat about Author
Papers
The Effects of Trial and Incentives on Repeat Purchase Behavior
TL;DR: In this paper, behavioral influence strategies commonly are used by marketers to modify consumer demand and the results of a field experiment which tested the effectiveness of these strategies were reported. But the results were limited.
172
Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns
TL;DR: This article investigated the effect of prior beliefs on consumers' information search strategies in estimating covariation relationships and found that consumers who believed that price and quality are positively related elected to sample higher-priced products than consumers who thought that there was little relationship between price and the quality.
91
Consumer Response to Initial Product Trial: A Bayesian Analysis
Carol A. Scott,Richard F. Yalch +1 more
TL;DR: In this article, a Bayesian model was employed to assess consumer responses to the trial of a new product when one situational and two information factors were varied, and the results demonstrate a tendency to accept information consistent with one's perceptions about the causes of behavior, and to reject information when it contradicts these attributions.
81
Covariation Assessment by Consumers
TL;DR: This article investigated the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four frequently purchased grocery products, and found that consumers' estimates of covariation were relatively accurate and unaffected by the availability of relevant prior beliefs about the nature of the relationships between price/quality for grocery products in general or format manipulations that varied the ease or difficulty of processing the data.
79