The motion picture industry has provided a fruitful research domain for scholars in marketing and other disciplines. The industry has high economic importance and is appealing to researchers because it offers both rich data that cover the entire product lifecycle for many new products and because it provides many unsolved “puzzles.” Although the amount of scholarly research in this area is rapidly growing, its impact on practice has not been as significant as in other industries (e.g., consumer packaged goods). In this article, we discuss critical practical issues for the motion picture industry, review existing knowledge on those issues, and outline promising research directions. Our review is organized around the three key stages in the value chain for theatrical motion pictures: production, distribution, and exhibition. Focusing on what we believe are critical managerial issues, we propose various conjectures---framed either as research challenges or specific research hypotheses---related to each stage in the value chain and often involved in understanding consumer movie-going behavior.

/pdf/the-motion-picture-industry-critical-issues-in-practice-1r4boqwk6q.pdf

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

An inherent problem in measuring the influence of expert reviews on the demand for experience goods is that a correlation between good reviews and high demand may be spurious, induced by an underlying correlation with unobservable quality signals. Using the timing of the reviews by two popular movie critics, Siskel and Ebert, relative to opening weekend box office revenue, we apply a difference-in-differences approach to circumvent the problem of spurious correlation. After purging the spurious correlation, the measured influence effect is smaller though still detectable. Positive reviews have a particularly large influence on the demand for dramas and narrowly-released movies.

https://papers.ssrn.com/sol3/Delivery.cfm/joie_244.pdf?abstractid=685169&mirid=1&type=2

The Influence of Expert Reviews on Consumer Demand for Experience Goods: A Case Study of Movie Critics

The observed seasonality of box-office revenues reflects both seasonality in underlying demand for movies and seasonality in the number and quality of available movies. I separately identify these aspects by estimating weekly demand for movies, using movie fixed effects, a long panel of movies' weekly revenues, and restrictions on their decay pattern. I find that the estimated seasonality in underlying demand is much smaller and slightly different from the observed seasonality of sales. The biggest movies are released at times when demand is highest, amplifying the underlying seasonality. Price rigidities in the industry may facilitate this amplification effect.

/pdf/seasonality-in-the-u-s-motion-picture-industry-37bgwmqll3.pdf

Seasonality in the U.S. motion picture industry

https://web.stanford.edu/~leinav/pubs/IRLE2007.pdf

Uniform prices for differentiated goods: The case of the movie-theater industry

Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards†

This article examines the impact of an Academy Award nomination and award for best picture, best actor/actress, and best supporting actor/actress on a film's (i) market share of theaters, (ii) average revenue per screen, and (iii) its probability of survival. The model is estimated using weekly box-office data for a matched sample of nominated and non-nominated films. The results indicate substantial financial benefits for a nomination and award for best picture and best actor/actress. The structure of rewards is consistent with that found in two-stage, single-elimination tournaments.

What's an Oscar Worth?

What's an Oscar worth?

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What's an Oscar Worth?

What's an Oscar worth?