Bruce Campbell
University of Technology, Sydney
13 Papers
32 Citations
Bruce Campbell is an academic researcher from University of Technology, Sydney. The author has contributed to research in topics: Strategic alignment & Grounded theory. The author has an hindex of 5, co-authored 13 publications.
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Papers
•Proceedings Article
Alignment: Resolving Ambiguity within Bounded Choices
Bruce Campbell
- 01 Jan 2005
TL;DR: This research, using the grounded theory methodology, indicates that the major concern of IS managers when considering alignment is the ambiguity surrounding the differences between espoused strategies, strategies in use and the actions of business managers that support self-interest.
The Roles and Skill Sets of Systems vs Business Analysts
Alan Vongsavanh,Bruce Campbell +1 more
- 01 Jan 2008
TL;DR: The role of business analysts and systems analysts appears to be very closely related, and there is no agreement on the definitions of the roles or the required skill set to become one of the said analysts as mentioned in this paper.
Strategic Alignment: A Dynamic Process
Bruce Campbell
- 01 Jan 2007
TL;DR: In this paper, the authors developed a theory of alignment grounded in data collected by interviewing senior business and IT managers, which indicated that organisational dynamics coerce IT managers into adopting one of two responses to business strategy ambiguity.
•Proceedings Article
The Effect of Emergent Strategies on Alignment
Bruce Campbell
- 01 Jan 2004
TL;DR: A number of issues important for ISlbusiness alignment research were uncovered and support the call by previous authors for more emphasis on the social dimension of alignment.
A Resolution of Student's Grounded Theory A Priori Reading Dilemma
Bruce Campbell
- 01 Jan 2009
TL;DR: In this paper, the use of unstructured focus groups as an initial data gathering method is proposed as a means of reducing the impact of a prior a reading when using the grounded theory methodology.