Bong-Keun Jeong
Coastal Carolina University
27 Papers
85 Citations
Bong-Keun Jeong is an academic researcher from Coastal Carolina University. The author has contributed to research in topics: Computer science & Intrusion detection system. The author has an hindex of 10, co-authored 21 publications. Previous affiliations of Bong-Keun Jeong include Metropolitan State University of Denver & University of North Carolina at Charlotte.
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Papers
An Empirical Investigation on Consumer Acceptance of Mobile Banking Services
Bong-Keun Jeong,Tom E. Yoon +1 more
TL;DR: In this paper, the authors explored factors influencing adoption of mobile banking and found that perceived usefulness, perceived ease of use, perceived credibility, perceived self-efficacy, and perceived financial cost are important factors for mobile banking adoption.
A multi-level intrusion detection method for abnormal network behaviors
TL;DR: This paper designs a multi-level network detection method that is well-suited for identifying hidden underlying patterns and attack categories by revealing the relationship among the features of network traffic data.
121
User Acceptance of Business Intelligence (BI) Application: Technology, Individual Difference, Social Influence, and Situational Constraints
Tom E. Yoon,Biswadip Ghosh,Bong-Keun Jeong +2 more
- 06 Jan 2014
TL;DR: This research-in progress study attempts to identify factors that affect an individual's decision to adopt BI application and presents preliminary data analysis result.
The impacts of piracy and supply chain contracts on digital music channel performance
Bong-Keun Jeong,Moutaz Khouja,Kexin Zhao +2 more
- 01 Feb 2012
TL;DR: It is demonstrated that a fixed fee full transfer contract will always coordinate the supply chain, and the profitability further increases as 1) market size increases, 2) piracy risk cost increases, and 3) marginal cost decreases.
39
The impact of radio frequency identification (RFID) investment announcements on the market value of the firm
Bong-Keun Jeong,Ying Lu +1 more
TL;DR: Preliminary results demonstrate an overall positive abnormal return to RFID investment announcements over the three-day event window and industry differences in market returns are observed with a greater return realized in the manufacturing sector and specifically in the information technology industry segment and for technology vendors' investment initiatives.