Attila Yaprak
Wayne State University
76 Papers
522 Citations
Attila Yaprak is an academic researcher from Wayne State University. The author has contributed to research in topics: International business & Emerging markets. The author has an hindex of 21, co-authored 73 publications.
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Papers
Cross-national development and validation of an international business measurement scale: the COISCALE
TL;DR: A scale to measure country-of-origin image ("COI") using data from three diverse cultures--Japan, Turkey, and the USA--is valid, yet parsimonious, and appears capable of assessing country image in a variety of national settings.
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The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms: evidence from Turkey
TL;DR: This article examined the role of institutional factors that enable firm-and country-specific drivers of emerging market (EM) firms' internationalization based on case-based research conducted in one EM, Turkey.
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Assessing the Influence of Country of Origin on Product Evaluations:: An Application of Conjoint Methodology
Ishmael P. Akaah,Attila Yaprak +1 more
TL;DR: In this paper, the influence of country of origin on product evaluations was examined via conjoint methodology and it was shown that neither product familiarity nor respondent nationality has a moderating influence on country-of-origin effects.
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Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects
TL;DR: In this paper, the authors focus on an inventory and typology of consumer dispositions towards "place" and relate it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by providing a holistic perspective of product/brand place associations.
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