The advancement of automobiles (thereinafter auto) during these decades has not only made great contributions to the economic development, but also significantly changed people’s life. Apparently, ...

Relationships among organizational culture, knowledge sharing, and innovation capability: a case of the automobile industry in Taiwan

What do growing early-stage digital start-ups look like? A mixed-methods approach

Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and what benefits arise from this bilateral relationship. The Greek business environment delayed adoption of the most recently developed HR techniques, as a result of the economic crisis, and resulting decrease in working manpower, as well as budget reductions for HR. Only in the past few years have some of the leading companies in several business sectors started to implement employer branding as part of their corporate strategy. The current study aims to present how employer branding is actually under implementation in one of the most dynamic, national sectors—the telecommunication industry. Interviews in HR departments were conducted in order to collect (a) qualitative information regarding how employer branding is perceived and what results are expected from its implementation, as well as (b) quantitative data regarding its usefulness on attracting and choosing candidates, as well as evaluating existing employees. Results indicate that even though employer branding implementation is still an ongoing procedure, it has already started to transform HR departments’ operational logic.

https://www.mdpi.com/2076-3387/10/1/17/pdf

Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry

The modern business environment is characterized by intense competition, which has led telecommunication companies to a continuous race towards gaining and maintaining a competitive advantage. In order to succeed, telecommunication companies "cultivate" market orientation and market oriented cultures as non-imitable characteristics, capable to ensure long---term corporate viability and growth. This paper provides an insight into the Greek telecommunication industry by: a) revealing the coordination between market orientation strategies with corresponding culture, b) the relationship between extrovert-type cultures with performance and c) how special traits of telecommunication providers (size and age) influence the degree of market orientation and the dominant culture type (introvert or extrovert). The paper contributes: a) to the creation of national cultural profile in the telecommunication industry, which can become a starting point in a wider trial to create a European industry profile, b) to the empirical testing of the correlation between culture and market orientation and c) to the examination of the extent to which background factors (such as firms' age and size) should be taken into account during the implementation of a business strategy.

The relationship between organizational culture and market orientation in the Greek telecommunication companies

In this paper we analyze the competitive effects between mobile and fixed broadband. We use the Lotka Volterra competition model, known from ecology, to analyze these competitive effects in the OECD area. The results suggest that mobile broadband demand is stimulated by a high demand for fixed broadband services. Hence, the majority of consumers does not view fixed broadband as a substitute for mobile broadband but rather complement their fixed broadband access with a mobile access. Reverse effects, i.e. a positive or negative influence of mobile on fixed broadband diffusion, are not clearly identifiable to the present. The results imply that mobile broadband diffusion at the moment does not strongly affect competition in the fixed broadband market. With regard to competitive strategies, the results suggest that bundling fixed and mobile broadband can indeed provide super-additive customer value.

/pdf/fixed-and-mobile-broadband-substitution-in-the-oecd-3vu6n14ty6.pdf

Fixed and Mobile Broadband Substitution in the OECD Countries -- A Quantitative Analysis of Competitive Effects

The main objectives of the paper are to define and analyse the importance of marketing orientation across the Greek telecommunications companies and to develop an instrument for measuring the level of marketing orientation in these companies. The marketing orientation instrument was derived from analysis of the relevant marketing literature, leading to the development of a number of research hypotheses. Specifically, MARKOR scale (Jaworski and Kohli, 1993) was used to investigate the relationship between marketing orientation, customer intelligence and innovation in Greek telecommunication market. The empirical research findings confirmed positive relationships between marketing orientation, customer intelligence acquired by those companies and innovation, but not between marketing orientation and business performance.

Marketing Orientation in Greek Telecommunication Market

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The relationship between organizational culture and market orientation in the Greek telecommunication companies

Marketing Orientation in Greek Telecommunication Market