Anusree Mitra
College of Business Administration
11 Papers
324 Citations
Anusree Mitra is an academic researcher from College of Business Administration. The author has contributed to research in topics: Quality (business) & Warranty. The author has an hindex of 9, co-authored 11 publications. Previous affiliations of Anusree Mitra include American University.
Chat about Author
Papers
Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
TL;DR: In this article, contrast effects in consumers' judgments of products can stem from changes in how consumers mentally represent the stimuli or in how they anchor rating scales when mapping context-invariant mental representations onto those scales.
258
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
Anusree Mitra,John G. Lynch +1 more
TL;DR: In this article, the authors proposed a unifying theoretical model in which advertising affects price elasticity through its influence on two mediating constructs: the size of the consideration set and the relative strength of preference.
241
Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation:
TL;DR: Results show that both health claims and nutrition information influence beliefs about product healthfulness, but health claims do not influence the processing of nutrition information on a food label.
197
Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations
Joydeep Srivastava,Anusree Mitra +1 more
TL;DR: In this article, the authors examine how prior knowledge impacts the relative use of warranty information when consumers are already aware of firm reputation and find that the extent to which warranty information is used in quality evaluations varies with prior knowledge.
64
Advertising effects on consumer welfare: Prices paid and liking for brands selected
Anusree Mitra,John G. Lynch +1 more
TL;DR: In this paper, the same advertisements can either increase or decrease prices paid for selected brands, depending on the degree to which the choice situation requires brands to be recalled in order to be considered.
45