Anja Lambrecht
London Business School
61 Papers
201 Citations
Anja Lambrecht is an academic researcher from London Business School. The author has contributed to research in topics: Online advertising & Consumer behaviour. The author has an hindex of 21, co-authored 54 publications. Previous affiliations of Anja Lambrecht include University of California, Los Angeles.
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Papers
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads
Anja Lambrecht,Catherine Tucker +1 more
TL;DR: The authors explored data from a field test of how an algorithm delivered ads promoting job opportunities in the science, technology, engineering, and math fields, which was explicitly intended to be gender neutral.
When Does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht,Catherine Tucker +1 more
TL;DR: In this article, the authors use data from a field experiment conducted by an online travel firm to examine whether dynamic retargeted ads are more effective than simply showing generic brand ads.
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases
Anja Lambrecht,Bernd Skiera +1 more
TL;DR: In this paper, the authors conduct four empirical analyses based on three different data sets and show that the flat-rate bias is more important and has a greater regularity and time persistence than the pay-per-use bias.
351
When Does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht,Catherine Tucker +1 more
- 01 Oct 2013
TL;DR: In this article, the authors use data from a field experiment conducted by an online travel firm to examine whether dynamic retargeted ads are more effective than simply showing generic brand ads.
339
Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
TL;DR: In this article, the authors developed a discrete/continuous model of choice among three-part tariffs and estimate it using consumer-level data on Internet usage and showed that demand uncertainty is a key driver of consumer tariff choice.