Andrew Newman
University of Manchester
33 Papers
284 Citations
Andrew Newman is an academic researcher from University of Manchester. The author has contributed to research in topics: Digital signage & Consumer behaviour. The author has an hindex of 18, co-authored 32 publications. Previous affiliations of Andrew Newman include University of Salford.
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Papers
The marketing directions of two fashion retailers
Andrew Newman,Darshika Patel +1 more
TL;DR: Topshop and Gap are important fashion retail brands targeting young style-conscious UK consumers as mentioned in this paper, however, business performance differs widely with Topshop enjoying record sales whilst Gap has recorded losses at a five year high.
134
Uncovering Dimensionality in the Servicescape: Towards Legibility
TL;DR: An exploratory and conceptual framework is developed that delineates the dimensions of service environments, emphasising those factors that can be successfully manipulated by management.
119
Public Relations Practitioners' Role Enactment at the Senior Management Level Within UK Companies
TL;DR: In this paper, the authors present the findings of an initial investigation into the role that the public relations function plays in some of the leading companies in the United Kingdom and uncover the pattern of practitioner role enactment within these companies and the extent to which practitioners are involved directly in the formulation and implementation of corporate and business strategies.
107
What do Communication Managers Do? Defining and Refining the Core Elements of Management in a Public Relations/Corporate Communication Context
TL;DR: In this article, the authors present the findings of the second stage of an international collaborative research program designed to map, explicate, and compare the main elements of the managerial role performed by communication/public relations practitioners working in a range of organizational settings and different cultural contexts.
91
New insights into the impact of digital signage as a retail atmospheric tool
TL;DR: This paper investigates the previously little-researched role of digital signage in retail atmospherics, using an environmental psychology framework, drawing support from the Limited Capacity Model of Mediated Message Processing (LCM).