Advertising systems and methods are described that are configured to receive bid requests for ad placement. The bid requests include a bid amount and an ad type, category, and/or geographic area. The ad type includes click ads, call ads, and/or call and click ads. Ad pricing is determined for ad placement using the bid requests in a dynamic price auction. The ad pricing includes a floor price and/or another ad price. The advertising systems and methods are configured to periodically modify the ad pricing according to price correlation data among ads having different ad types. Ad pricing also includes optional fixed-price advertising for set time periods for a subset of advertisers based on auction bid prices. One or more ads are placed in electronic ad spots according to the ad pricing. Search results that include the placed ads are presented in response to a user search queries.

Advertising systems and methods

A system and method for booking and expensing travel products and services utilizing multiple data sources and presenting information pulled from the multiple data sources, see figure 2 (291, 292, 293, 294) in one user friendly format. The following features are included: graphical city selection; policy enforcement; request and approval queues; in-browser agent support; request prioritization; email confirmation and integration; data incorporation into expense reports; and expense report audits. For example, an employee books a ticket, has the booking approved by a manager if needed, receives email confirmation and integrates the booking information into the employee's calendar. The employee also submits, for example, the booking information into an expense report, which can be audited by an employer.

System and method for managing booking and expensing of travel products and services

Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game. Methods for redefining the impression area or for accounting for the existence of obstructions that distort the view of the advertisement are also provided.

Advertising impression determination

Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.

Advertisement insertion, profiling, impression, and feedback

In general, the relative effectiveness of different advertising content may be determined by determining comparative values (710) to be associated with a first and second advertisement that has been rendered in an online environment, wherein the comparative values reflect user activity related to online interactions with the advertisements. An impression count (720) may be determined for the advertisements that reflect a number of opportunities made available to users to perceive the advertisements within the online environment. Relative effectiveness measures for the first advertisement (750) and the second advertisements (760) may be determined based at least in part on the comparative values and the impression counts to enable comparison of the relative effectiveness measures for the first and second advertisements (710).

A system and a method for determining advertising effectiveness

Methods, systems, and articles of manufacture consistent with certain principles related to the present invention enable a computing system to manage the delivery of web content based on historical site visit data and revenue optimization processes. In one aspect consistent with certain features related to the present invention, a publisher may provide ad campaigns that target various criteria. The publisher may be configured to allocate impressions of web content based on forecasted site visits and impressions for future months. The impression allocations may be adjusted based on overlapping targeting criteria between the campaigns and a prediction of whether a campaign may reach an impression goal before the expiration of the campaign's run period. The impression allocations are also adjusted by expected revenue from clicks and revenue per impression for different campaigns.

Methods, systems, and articles of manufacture for managing the delivery of content

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Methods, systems, and articles of manufacture for managing the delivery of content