Alladi Venkatesh
University of California, Irvine
109 Papers
1.1K Citations
Alladi Venkatesh is an academic researcher from University of California, Irvine. The author has contributed to research in topics: The Internet & Information technology. The author has an hindex of 38, co-authored 109 publications. Previous affiliations of Alladi Venkatesh include Odense University & University of Rhode Island.
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Papers
Liberatory Postmodernism and the Reenchantment of Consumption
A. Fuat Firat,Alladi Venkatesh +1 more
TL;DR: In this article, the authors elaborate on various key ideas about consumption and consumer from a theoretical position that they have labeled "liberatory postmodernism." By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, they show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential.
1.7K
Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands
TL;DR: In this article, the authors address the inherent dissonance among fast fashion consumers, who often share a concern for environmental issues even as they indulge in consumer patterns antithetical to ecological best practices.
767
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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
TL;DR: Wepropose as discussed by the authors is a conceptual framework that comprises three key entities: the consumer, the mobile, and the retailer, addressing key related issues such as mobile consumer activities, mobile consumer segments, mobile adoption enablers and inhibitors, key mobile properties, key retailer mobile marketing activities and competition.
547
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
TL;DR: In this article, the authors propose a conceptual framework that comprises three key entities: the consumer, the mobile, and the retailer, which addresses key related issues such as mobile consumer activities, mobile consumer segments, mobile adoption enablers and inhibitors, key mobile properties, key retailer mobile marketing activities and competition.
546
Beyond Adoption: Development and Application of a Use-Diffusion Model
Chuan-Fong Shih,Alladi Venkatesh +1 more
TL;DR: The study tests a use-diffusion model in the context of home technology use and shows that user segments vary on the basis of social context and technological makeup of the household as well as personal factors and external influences.
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