Alka Munjal
Amity University
12 Papers
6 Citations
Alka Munjal is an academic researcher from Amity University. The author has contributed to research in topics: Tender offer & Market liquidity. The author has an hindex of 4, co-authored 10 publications.
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Papers
Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention
Deepa Kapoor,Alka Munjal +1 more
TL;DR: In this paper, a large number of brands are launching campaigns marketing feminism, while promoting products brands are selling empowerment to women through marketing campaigns, which is making huge waves in the media.
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Blockchain technology in corporate governance: disrupting chain reaction or not?
TL;DR: In this article, the authors determine the stakeholders' acceptance on blockchain and investigate the model fit by using "Technology Acceptance Model" with special reference to corporate governance through cryptography to resolve the decades-old problems of financial record-keeping.
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Functional Foods: The New Secret of the Health Conscious Indian Women!!:
Deepa Kapoor,Alka Munjal +1 more
TL;DR: Women respondents have been segmented into three distinct groups showing varied attitudes towards functional foods and health orientation, and age affects the attitude towards self-health and consumption of functional foods.
17
Corporate Restructuring through Share buybacks: An Indian Experience
TL;DR: In this article, the authors analyzed the corporate actions such as the free cash policy, dividend distribution, change in capital structure and lower profitability while deciding interpreting the intent behind these ‘tender offer buyback' and "open market buyback" offers between January 2004 to December 2017.
A Study of Tender Offer Buyback and its Share Price Performance in India
Urvashi Varma,Alka Munjal +1 more
TL;DR: In this article, the authors tried to investigate using a sample of 54 companies the significant drives using discriminant analysis for tender offer repurchase in India and deployed the event study mechanism to see if there was any change in the share price on the day of the buyback announcement and reemphasised that companies are able to create value for their shareholders through tender offer share buyback.
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