This article begins with a long-lens view of the street style blog to see where it fits in the broader frame of fashion photography. From a starting point of uncertainty, the article investigates whether images on street style blogs are indeed fashion photographs or simply, to use Nancy Hall-Duncan’s term, “fashion gesture.” It then follows a path that traces the commercial imperative of the fashion photograph and unfolds how this operates in one of the most successful—and earliest—iterations of the street style blog, Scott Schuman’s The Sartorialist. It does this via one of its “particularities”—the interactive contributions of user-viewers on the comment roll. Described as a “living fabric” by Schuman, this interactive commentary mirrors Roland Barthes’ two distinct representations of the garment—image clothing and written clothing. An analysis of the comment roll, it is suggested, reveals the “backstage” machinations of how the fashion image constructs or invents a narrative of desire around a ...

People in Fashionable Clothes: Street Style Blogs and the Ontology of the Fashion Photograph

In the emerging ‘video-first world’ of the last decade, global fashion brands have made the moving image an integral component of their digital marketing strategies. As a result, both the industry ...

Excavating fashion film: a media archaeological perspective:

/pdf/interactive-case-study-on-fashion-media-focused-on-ziro4dn6f0.pdf

Interactive Case Study on Fashion Media: Focused on Showstudio`s Fashion Projects

Fashion's Image: The Complex World of the Fashion Photograph

The past two decades have witnessed an increase in exhibitions of fashion photography in major international museums This indicates not only the museum’s burgeoning interest in other cultural forms but the acceptance of fashion photography into specific art contexts This thesis examines two recent exhibitions of contemporary fashion photography: “Fashioning Fiction in Photography Since 1990” at the Museum of Modern Art (April 16- June 28, 2004), the first exhibition of fashion photography at a major North American museum of art, and “Weird Beauty: Fashion Photography Now” at the International Center of Photography (January 16, 2009-May 3, 2009) These exhibitions sought to either confirm fashion photography’s status as art or to illustrate its stylistic virtuosity This thesis analyses both of these exhibitions in relation to the curatorial methods employed by each museum It also considers how fashion photography’s affective qualities and commercial origins highlight the problematic nature of a modernist approach to photography as well as its contemporary manifestations

In and Out of Fashion: Fashion Photography and the Museum

(2008). Show and Tell: An Interview with Penny Martin, Editor in Chief of SHOWstudio. Fashion Theory: Vol. 12, No. 2, pp. 181-195.

Show and tell: an interview with Penny Martin, editor in chief of SHOWstudio

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Show and tell: an interview with Penny Martin, editor in chief of SHOWstudio