Alberto Becerra
Autonomous University of Madrid
19 Papers
181 Citations
Alberto Becerra is an academic researcher from Autonomous University of Madrid. The author has contributed to research in topics: Deception & Persuasion. The author has an hindex of 9, co-authored 19 publications.
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Papers
The effects of message recipients' power before and after persuasion: a self-validation analysis.
TL;DR: The authors predicted that making people feel powerful prior to a message would validate their existing views and thus reduce the perceived need to attend to subsequent information and thus influence the extent to which people rely upon their thoughts in determining their attitudes.
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•Journal Article
Conocimiento social de la mentira y credibilidad
TL;DR: The authors analyzes the impact of the consejos editoriales on the effect of trabajos of investigación publicado. But, as stated, "no se ha desarrollado todo lo que seria de desear como lo demuestran los estudios de potencia de los trabajo publicados".
58
•Journal Article
Cambio de actitudes implícitas
TL;DR: This article found that implicit attitudes are not immutable and can be per suaded Participants were asked to read a per suasive message, composed by strong or weak arguments Both explicit and implicit attitudes toward the proposal were assessed The explicit measures of the attitudes did not r eveal any change, w hereas the implicit measur es showed a significant effect of the ar gument quality, speciall y for those participants high in need for cognition.
•Journal Article
Validación de la escala de necesidad de cognición y su aplicación al estudio del cambio de actitudes
TL;DR: In this paper, the authors validated the Spanish version of the Need for Cognition Scale (NC, Cacioppo & Petty, 1982), which measures the extent in which people are chronically motivated to think, and found that people with higher scores in the scale thought more about the content of the message, generated more cognitive res- ponses, recalled more arguments, and were more persuaded by the strong than the weak version of persuasive message.
41
•Journal Article
Equilibrio cognitivo implícito
TL;DR: In el presente trabajo, the authors reevaluaron las teorias clasicas de la consistencia cognitiva desde una nueva perspectiva teorica and metodologica basada en los modelos de cognicion social implicita.
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