Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

A natural resource-based view of the firm

Harnessing Green IT: Principles and Practices

This research is an e-module development that aims to support students' learning independence. One of the causes of the students' low learning independence is the lack of teaching materials that can support the students' learning independence. The use of teaching materials and monotonous methods make students lazy and bored in learning so that it impacts the independence of learning. Research and development method of plomp models used in this study which consists of a preliminary research stage (Preliminary Research), the design phase or prototype (Development of Prototype phase), and the assessment phase. The research This research was conducted at a high school in the city of Padang class XI IPA. The validity test was given to 2 material expert lecturers, 2 media expert lecturers, and 1 linguist lecturer, and tested by 2 educators and 15 students for practicality, and 20 students for effectiveness. The results of this study are said to be very valid with a value of 90.66, very practical with a value of 94.5, and very effective with a value of 89.2. Based on data acquisition, it appears that the E-Module physics uses “Construct 2” to support the learning independence of students categorized as very valid, very practical, and very effective in learning physics.

/pdf/developing-physics-e-module-using-construct-2-to-support-6qd9frpi6q.pdf

Developing Physics E-Module Using “Construct 2” to Support Students' Independent Learning Skills

Kini, media sosial menjadi salah satu teknologi penting yang dilibatkan dalam kehidupan sehari-hari manusia termasuk dunia bisnis. Banyak manfaat yang bisa didapatkan para pebisnis untuk mengembangkan bisnisnya dengan memanfaatkan media sosial untuk berkomunikasi bisnis. Dengan begitu, penelitian ini bertujuan untuk mengetahui apa saja peranan media sosial dalam mengembangkan suatu bisnis. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan Systematic Literature Review (SLR). Hasil dari penelitian ini yaitu media sosial memiliki peranan sebagai sarana pengembangan bisnis dalam memasarkan produk melalui marketing mix, meningkatkan customer engagement suatu bisnis, meningkatkan penjualan di tengah situasi pandemi Covid-19, dan menjadi wadah dalam merepresentasikan suatu bisnis. Media sosial juga dibutuhkan dalam memajukan persaingan UKM berkearifan lokal hingga mendukung perekonomian Indonesia. Dengan begitu, media sosial menjadi tempat bagi pebisnis dalam mengembangkan bisnisnya.

pdf/peranan-media-sosial-dalam-mengembangkan-suatu-bisnis-1f2b1v4q.pdf

Peranan media sosial dalam mengembangkan suatu bisnis: literature review

Meningkatnya pengguna internet membuat semakin meningkat pula pembelian barang secara online. Baik pembeli, maupun penjual yang menggunakan transaksi secara online dalam pengiriman barangnya dapat menggunakan 2 metode pengiriman barang, yaitu bertemu secara langsung, atau mengunakan jasa pengiriman barang. Dan sebagai pengguna online shop juga pastinya akan sangat bingung dan kesulitan dalam memilih jasa pengiriman barang sehingga mempertimbangkan faktor lain dalam memilih jasa pengiriman barang. Mulai dari harga, pengemasan barang, lama pengiriman barang, banyaknya cabang, layanan sistem hingga pelayanan membuat pengguna online shop bingung dalam memilih jasa pengiriman barang terbaik sesuai kebutuhan pengguna.  Oleh karena itu pada penelitian ini akan diangkat suatu kasus yaitu mencari jenis pengiriman terbaik berdasarkan kriteria-kriteria yang telah ditentukan dengan menggunakan metode Simple Additive Weighting (SAW) untuk melakukan perhitungan pada kasus pemilihan jenis barang terbaik. 

/pdf/pemilihan-jasa-pengiriman-terbaik-menggunakan-metode-simple-2rt9sctcia.pdf

Pemilihan Jasa Pengiriman Terbaik Menggunakan Metode Simple Additive Weighting (SAW)

The phenomenon of social media presence as a result of the development of information and communication technology is remarkable. With a variety of services that can be used, social media has changed the way we communicate in society. Social media presence even had an impact in the way we communicate in all fields, such as marketing communication, political communication and communication in the learning system. It is certainly interesting to study whether social media presence only brings change impacts of conventional means of communication into a modern and all-digital, or also cause the communication is more effective. Keywords : Social media, effetiveness, communications

/pdf/pemanfaatan-media-sosial-untuk-efektifitas-komunikasi-kic0hgd02s.pdf

Pemanfaatan media sosial untuk efektifitas komunikasi

Penggunaan Sistem Pendukung Keputusan (SPK) dapat membantu seseorang dalam mengambil keputusan yang akurat dan tepat sasaran. Banyak permasalahan yang dapat diselesaikan dengan menggunakan SPK, salah satunya adalah untuk menganalisis pemilihan siswa terbaik. Metode yang dapat digunakan untuk Sistem Pendukung Keputusan ini adalah dengan menggunakan Simple Additive Weighting (SAW). Diperlukan beberapa kriteria yang harus dimiliki oleh siswa sebagai penilaian untuk menjadi siswa terebaik. Pada penelitian ini akan diangkat suatu kasus yaitu mencari alteratif terbaik berdasarkan kriteria-kriteria yang telah ditentukan dengan menggunakan metode Simple Additive Weighting (SAW). Penelitian dilakukan dengan mencari nilai bobot untuk setiap atribut, kemudian dilakukan proses perankingan yang akan menentukan alteratif yang optimal, yaitu siswa terbaik.

/pdf/penerapan-metode-simple-additive-weighting-saw-untuk-4ypvwl6id9.pdf

Penerapan Metode Simple Additive Weighting(SAW) Untuk Pemilihan Siswa Terbaik

The issue of environmentally friendly industries becomes public attention recently, which is in educational industry. This is used by industry with the aim to improve competitive advantage. So this study aims to review the factor of Green IT in educational industry and its impact to competitive advantage. The study is conducted by survey through questionnaire to 75 of IT human resources in educational industry. Analysis is conducted in simple regression and factor analysis. Research finding is known that Green IT can truly improve competitive advantage of educational industry. Storage is the main factor in forming the implementation of Green IT.

Implementation of Green IT In Education Industries

The kidneys are one of the important organs for humans with various tasks to keep humans healthy. One of them is to remove excess water and toxins from the blood. The chronic kidney is a disease that interferes with kidney function that is progressive and irreversible in which the body’s ability to fail to maintain metabolism and fluid and electrolyte balance resulting in uremia. There have been many studies aimed at predicting chronic kidney disease. In this study, using the C4.5 algorithm as a classification algorithm and by adding the Adaboost algorithm. The results showed that using the algorithm obtained an accuracy value of 95%, 92% precision, and Area Under the Curve by 1. Whereas using the algorithm combined with Adaboost got an accuracy value is precision, and Area Under the Curve by 1. Based on the results accuracy, precision, and Area Under the Curve, it can be seen by using Adaboost in the algorithm can improve the results of accuracy and precision with very good classification, because the Area Under the Curve value is accepted.

Implementation of AdaBoost Algorithm in Prediction of Chronic Kidney Disease

The implementation of information technology is essential for companies, especially supermarkets, as marketing strategy support. In this case, supermarkets usually use information technology in customer relationship management. Based on the phenomenon, a study of the implementation of customer relationship management is carried out concerning customer satisfaction and loyalty. The study was conducted on supermarket consumers in Bandung, using a quantitative questionnaire. Three hundred forty-one respondents were taken randomly within a certain period, and the data from the respondents were processed through linear regression analysis techniques with hypothesis testing. The results of the study show that customer relationship management has a good relationship with customer satisfaction and loyalty. Furthermore, increase customer loyalty, considering that in the implementation of customer relationship management, many factors allow the best service to consumers. Furthermore, in implementing customer relationship management, support from information technology is needed, considering that fair data processing through IT supports the process of service to consumers.

IT Implementation of Customer Relationship Management

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